Advertising And Its Effect On Advertising Essay

1136 Words Feb 17th, 2016 null Page
Companies now have a difficult decision to make about how they advertise. Some companies do not know if they should still use print advertising in fear that internet advertising is taking over and they also do not know whether internet print advertising or internet advertising will do better. There are many pros, cons, and differences between their history, price, and how much they will be seen. When print advertisements started, merchants “...were far from convinced that the press was the best advertising medium, as hundreds of thousands of Britons did not read newspapers” (Advertising Age) but, as more Britons started to become more educated, merchants relied more upon print advertising to sell their products. Even when it was becoming a very efficient way of advertising products “many editors remained reluctant to admit that advertising provided a vital source of revenue.” (Advertising Age) Advertising was soon seen as a great source of revenue to newspaper publishers. These publishers started to notice how much money advertisers are willing to spend so their advertisements would attract attention (Advertising Age). Because of this, publishers were given much more freedom to raise prices until they were able to see advertisements as “...a vital source of revenue.” (Advertising Age) Advertising became even more cost-effective as the production costs decreased and, as companies were using more advertisements, they started to realize that advertisements “...create desires in…

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