The ads from the 1940s and 1950s show the different styles of sports jackets that were popular. These primary sources were essential in dating the sports jacket. In one ad, LW Foster sportswear shows a male wearing a two-toned tweed sports jacket. The front torso portion of the jacket is brown and sleeves are grey. One difference between the research garment is the pocket flap, but both sports coats are similar in style (Fig. 9). The jackets also have narrow-peaking lapels. Although this ad was from the 1950s, this shows that the two-toned style continued over from the 1940s. A sears ad from the 1940s shows two males wearing different styles of two-toned sports jacket (Fig. 6). Both sports coat from this ad is similar in design to the research
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Despite not having a label, the two-toned characteristic and tweed-like fabric allowed me to date the sports jacket to the 1940s. The jacket also had narrow-peaked lapels and no pocket flaps which can be explained by rationing during the 1940s. Pocket flaps perhaps used excessive material and therefore was omitted. The jacket also had two pockets which can have been contributed by rationing because the number of pockets was also restricted. It was also single-breasted with two front, brown buttons (Fig. 1). The cuffs were also buttoned by two buttons as well (Fig. 1) These features are consistent with the design of other sports jackets during the periods as shown in the ads. The design of this two-toned sports jacket represents the impact of rationing on the silhouette of men in the 1940s. World War II shifted the norm of double-breasted suits in men’s fashion to single-breasted suits. In efforts to conserve materials and ration, lapels became narrower and had to be within a certain size. The number of pockets was also restricted. This can perhaps explain the design of the research garment of narrow-peaked lapels and no pocket flaps. This sports jacket represents the impact that World War II had on men’s fashion, specifically on formal wear concerning suit jackets which also influenced the development of leisurewear and design of the sports …show more content…
This is interesting to note because “in addition to filling labor shortages created when millions of men joined the armed forces, many women helped maintain stable conditions at home in the face of the social and economic turmoil created by World War II…Many women felt liberated and enjoyed their new roles as providers and innovators at home, others welcomed the end of the war and the return to more traditional gender roles.” As women returned to traditional gender roles and women fashion became more restrictive, men’s fashion became more liberated. Conclusively, leisurewear emerges immensely after World War II. The development of leisurewear popularized the use of sports coats or “leisure coats.” This represented a break from formal wear to casual wear for men. Hats, vests, and ties became less popular, and men were now intermingling formal and informal wear. The sports coat, unlike formal wear, could be worn with different matching trousers. This allowed for more flexibility and emphasized comfortability. World War II significantly impacted men’s fashion which ultimately led to the development of the sports jacket. This sports jacket represents the rationing efforts of World War II. However, menswear would return to a silhouette similar to that of the 1930s known as the “Bold Look” which jackets had broad shoulders and wide lapels. However, “In the United States,
Despite not having a label, the two-toned characteristic and tweed-like fabric allowed me to date the sports jacket to the 1940s. The jacket also had narrow-peaked lapels and no pocket flaps which can be explained by rationing during the 1940s. Pocket flaps perhaps used excessive material and therefore was omitted. The jacket also had two pockets which can have been contributed by rationing because the number of pockets was also restricted. It was also single-breasted with two front, brown buttons (Fig. 1). The cuffs were also buttoned by two buttons as well (Fig. 1) These features are consistent with the design of other sports jackets during the periods as shown in the ads. The design of this two-toned sports jacket represents the impact of rationing on the silhouette of men in the 1940s. World War II shifted the norm of double-breasted suits in men’s fashion to single-breasted suits. In efforts to conserve materials and ration, lapels became narrower and had to be within a certain size. The number of pockets was also restricted. This can perhaps explain the design of the research garment of narrow-peaked lapels and no pocket flaps. This sports jacket represents the impact that World War II had on men’s fashion, specifically on formal wear concerning suit jackets which also influenced the development of leisurewear and design of the sports …show more content…
This is interesting to note because “in addition to filling labor shortages created when millions of men joined the armed forces, many women helped maintain stable conditions at home in the face of the social and economic turmoil created by World War II…Many women felt liberated and enjoyed their new roles as providers and innovators at home, others welcomed the end of the war and the return to more traditional gender roles.” As women returned to traditional gender roles and women fashion became more restrictive, men’s fashion became more liberated. Conclusively, leisurewear emerges immensely after World War II. The development of leisurewear popularized the use of sports coats or “leisure coats.” This represented a break from formal wear to casual wear for men. Hats, vests, and ties became less popular, and men were now intermingling formal and informal wear. The sports coat, unlike formal wear, could be worn with different matching trousers. This allowed for more flexibility and emphasized comfortability. World War II significantly impacted men’s fashion which ultimately led to the development of the sports jacket. This sports jacket represents the rationing efforts of World War II. However, menswear would return to a silhouette similar to that of the 1930s known as the “Bold Look” which jackets had broad shoulders and wide lapels. However, “In the United States,