Integrated Marketing Communication Mix
Integrated Marketing Communications mix consists of advertising, sales promotions, events and experiences, public relations and publicity, online and social media marketing, mobile marketing, direct and database marketing, and personal selling (Kotler & Keller, 2016). In order to fully disseminate a product into a market, marketers must work to calculate an equilibrium of marketing communication modes. “IMC now commonly is understood as an audience-driven business process of strategically managing stakeholders, content, channels, and results of brand communication programs” (Ots & Nyilasy, 2015, p. 132).
Advertising consists of the promotion of ideas, goods, or services through various media platforms …show more content…
The Internet allows greater interaction between consumers and marketers to occur. It is rare that a marketing program will be considered complete without a digital component to it. Online marketing communications are mainly comprised of: (1) websites, (2) search ads, (3) display ads, and (4) e-mail (Kotler & Keller, 2016, pp. 615-616). PwC estimates that by 2019, digital advertising will become the largest advertising segment, passing the television as the largest single advertising category (McGee, 2015). Using the internet for marketing has a number of advantages. These advantages include, but are not limited to: (1) the ability to trace the number of unique visitors on a page or ad, (2) the ability to see the amount of time spent on a link, (3) availability of contextual placement, and (4) the ability to use keywords in order to strategically place advertisements. Marketers must go where customers are. Customers are increasingly online (Kotler & Keller, 2016, p. 616). There are a number of different ways the Internet may be used for marketing possibilities for the Chromecast. Since Google is the developer of Chromecast, the following suggestions will be based off of current techniques that Google employs in order to promote goods and services.
Programmatic …show more content…
Keeping in touch through social media websites such as Facebook, Instagram, Twitter, Snap Chat, etc., are made possible because of these trends in technology. When businesses realized that they could send out a blast of information to a large group of people quite efficiently for a relatively low cost per reach, many companies opted in to this way of promotion and marketing. One way or another, any way that an organization can spread the word about their product or service will benefit from social media sites in the long
Integrated Marketing Communications mix consists of advertising, sales promotions, events and experiences, public relations and publicity, online and social media marketing, mobile marketing, direct and database marketing, and personal selling (Kotler & Keller, 2016). In order to fully disseminate a product into a market, marketers must work to calculate an equilibrium of marketing communication modes. “IMC now commonly is understood as an audience-driven business process of strategically managing stakeholders, content, channels, and results of brand communication programs” (Ots & Nyilasy, 2015, p. 132).
Advertising consists of the promotion of ideas, goods, or services through various media platforms …show more content…
The Internet allows greater interaction between consumers and marketers to occur. It is rare that a marketing program will be considered complete without a digital component to it. Online marketing communications are mainly comprised of: (1) websites, (2) search ads, (3) display ads, and (4) e-mail (Kotler & Keller, 2016, pp. 615-616). PwC estimates that by 2019, digital advertising will become the largest advertising segment, passing the television as the largest single advertising category (McGee, 2015). Using the internet for marketing has a number of advantages. These advantages include, but are not limited to: (1) the ability to trace the number of unique visitors on a page or ad, (2) the ability to see the amount of time spent on a link, (3) availability of contextual placement, and (4) the ability to use keywords in order to strategically place advertisements. Marketers must go where customers are. Customers are increasingly online (Kotler & Keller, 2016, p. 616). There are a number of different ways the Internet may be used for marketing possibilities for the Chromecast. Since Google is the developer of Chromecast, the following suggestions will be based off of current techniques that Google employs in order to promote goods and services.
Programmatic …show more content…
Keeping in touch through social media websites such as Facebook, Instagram, Twitter, Snap Chat, etc., are made possible because of these trends in technology. When businesses realized that they could send out a blast of information to a large group of people quite efficiently for a relatively low cost per reach, many companies opted in to this way of promotion and marketing. One way or another, any way that an organization can spread the word about their product or service will benefit from social media sites in the long