E-Leadership Theory

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Research studies done through management disciplines have shown in the conceptual clarification that there was a connection between social media and the leadership of public relations (Avolio, 2007; Bass, 2008). Innovation of technology has prompted leadership academics to establish the E-leadership theory which describes the societal impact that leaders have assumed to change how they behave, feel – in fact, their, attitudes – think and perform (Avolio, Kahai, & Dodge, 2001). The aim of E-leadership theory was to see how leaders were leading through technology and the impact of technology on leadership, adequate use of innovative technology by E-leaders resulted in remarkable diverse interactions on individual, group, and organisational …show more content…
RQ3: What are the advantages and disadvantages of using social media in the workplace?
RQ4: To what extent do corporate leaders perceive the use of social media as an effective internal communication channel?

1.4 Goal and objectives

The research seeks to analyse impact of social media in leadership in the Western Cape, South Africa, with these guiding objectives:

Objective 1: To determine prevalence and the types of social media used by corporate leaders for communication with the employees in the workplace

Sub-objective 1: To examine whether there is a usage of social media tools

Sub-objective 2: To determine the type of communication used with the assistant/ team. (determine if personal usage transfer to corporate usage)

Sub-objective 3: To establish the type of content used in social media

Sub-objective 4: To determine the period in which social media has been used in personal capacity

Sub-objective 5: To determine the period in which social media has been used in the workplace

Objective 2: To determine the purposes of using social media for each type of social media utilised in the …show more content…
Theoretically the study will assist in contributing to the body of knowledge with enhanced perception of technological functions for leadership communication.

1.6 Delimitations of the study

The study focuses on private and public sectors, in the Western Cape, South Africa due to the time constraints of the study. The results thereof can only be concluded for the Western Cape in South Africa.

1.7 Limitation of the study

The limitations to the study is the geographical area whereby the researcher would be work within the boundaries of the Western Cape with 3 different industries of
(telecommunications, energy and retail). Even-though there is a distinct representation of organisations, as such it cannot be generalised that the results of the study could be generalised for South Africa.

1.8 Research

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