Act Utilitarianism Essay

Leading by example is always the best way to maintain effective businesses, but ethics plays a major role in the business in many ways. Effectively maximizing profits lucratively, maintaining longevity, and building a name are all important concepts. However, the theory of act utilitarianism states that the only concern that should be given is the concern of maximize happiness. As a Director of Customer Service at YourFace applying the theory of act utilitarianism I would simply allow the third party companies to gather the customer’s info to increase the business profits. Increasing profits is not only a goal within businesses but it is also the way to maximize happiness within my company. Coincidently, this could in a way make my business look as if I would be trying to hurt the customers that are involved, such as the savvy customers that have already started contacting the office, but I would ensure them that everything will be okay in a since. On a daily basis the …show more content…
To consider the legalities in the action that I am pursuing that will give the customer’s information out I would advise my legal staff to recreate the policy terms and conditions for all users. Furthermore, being as though we are the number one social network site and no one can compete with us I believe this strategy will be even more effective in maximizing happiness. Ultimately, the users will not receive a mass message but when they try to log on the will be alerted with a new contract that in order to finish utilizing the site they must agree to. Distinctively, this will have the information about the privacy concern for the users and will let them know that YourFace is not responsible for any personal information obtained by third party