Essay on A Study of Current Attitudes to Gm Food: Literature Review
Genetically modified (GM) food has been available since 1984 (Butcher, 2009). GM organisms are created through a biotechnological process which consists of altering traits of original crops by inserting the DNA of another organism (MacCracken et al, 2011). As with all innovations, these developments in biotechnology have led to numerous studies about whether the benefits outweigh the risks (Shah, 2002). In the case of GM, the uncertain benefits and unknown risks might influence public perception (Ronteltap et al., 2007). Therefore, the purpose of this paper is to evaluate a wide range of published studies on public attitudes towards GM food, including studies by …show more content…
The ‘Fishbein multiattribute model’ is considered to be one of the most influential theories in the creation of consumer attitudes. This will help to clarify the correlation between knowledge and public attitudes (Costa-Font et al., 2008). Under this theory, Bredhal et al. (1998) explained that behaviour towards a GM product depends on both knowledge about the product and its either negative or positive features. Using the Fishbein theory, Grunert et al (2003) demonstrated that consumers associate negative attributes to agro-biotechnology. In contrast, the study of Boccaletti and Moro (2000) emphasised that consumers’ attitudes depends on their level of knowledge and not on their perception of benefits or risks; revealing that a high level of knowledge about GM is linked to higher acceptance. Thus, the studies mentioned above, especially those with a focus on the Fishbein multiattribute model, seem particularly valuable for this research because it does demonstrate that a particular knowledge about GM will contribute in shaping consumers attitudes.
Public attitudes to GM food
Attitudes to GM food