A Rhetorical Analysis Of Panera Bread Advertising

No Secrets My friends Papa is a hillbilly. At family barbecues no one wants to eat what Papa is grilling because they do not know if it is beef or possum. This is similar to America’s food situation. No one knows exactly what we are eating, where we get our food, what is in our food and what harm genetically modified food can do to or bodies. Companies like Panera Bread are one of the few companies that are committed to using fresh ingredients and products that contain no artificial additives. The Panera Bread ad I used reminds me of Sunday dinner at my house. The bread is positioned on a cutting board and is set on a table which makes the audience feel relaxed and sitting around the table for a meal. The ad is very simple, clean and natural …show more content…
Panera Bread founder and CEO, Ron Shaich states, “I want to serve food that I want to eat” (Horovitz). The ad I chose perfectly coincides with what Mr. Shaich is saying in his interview with USA Today. This ad appeals to families and gives them comfort that a company like this cares about what they serve to their customers because they see their customers as family not dollar signs. Because the ad’s main audience is families, the ad uses pathos to sell their statement. Knowing that a company puts my well being into consideration makes me feel like I have an emotional connection with them. The ad also uses ethos because Panera Bread feels that they are credible enough to leave out their company logo. On the ad itself the logo or the brand name is not there. This tells me that this company is very confident in there products. The push for labels on food products forces companies to be more honest with what they are putting in their food and where they are getting their ingredients. Panera Bread and other companies like Ben and Jerry’s, Cheerios and Chipotle are some of the few pledging to use wholesome, GMO free ingredients in there