The advertisement for Feeding America is seemingly simple; it displays a row of five spoons standing out from a vibrant orange background. To the left of the first spoon there is a shadow where another spoon used to be, below that the text reads, “1 in 6 people struggles with hunger in America,” and beneath it there is another sentence stating, “Join the Feeding America nationwide network of food banks to help provide meals to people in need. Visit FeedingAmerica.org.” At the very bottom of the page next to Feeding America’s logo it says “Hunger Action Month.” Although the ad for Feeding America’s Hunger Action Month is relatively simple, it gives the audience a call to action to help end hunger in America.
The viewer first makes a connection …show more content…
Join the Feeding America nationwide network of food banks to help provide meals to people in need. Visit FeedingAmerica.org.” The two parts of this statement are very important to this ad. The first part, the statistic about one in six people, makes the viewer realize just how big of an issue hunger really is. This statistic also gets the viewer thinking that someone they know could very well be struggling, another use of emotional appeal. The second part of the statement plays on the fact that the viewer is thinking about how serious this issue is and gives them the information they need to help this cause. Any person that reads this ad will feel obligated to go to the website and find out what it is that they can do to help.
The ad closes with the words “Hunger Action Month” next to the Feeding America logo, an effective ending to this advertisement. It gives one last incentive for the viewer to help with this cause, what better time to help end hunger than during hunger action month? After looking at this ad the viewer is likely to research Feeding America and begin helping at a food bank located near them. Even though the ad is relatively simple, it effectively achieves the goal of spreading information about hunger in
The viewer first makes a connection …show more content…
Join the Feeding America nationwide network of food banks to help provide meals to people in need. Visit FeedingAmerica.org.” The two parts of this statement are very important to this ad. The first part, the statistic about one in six people, makes the viewer realize just how big of an issue hunger really is. This statistic also gets the viewer thinking that someone they know could very well be struggling, another use of emotional appeal. The second part of the statement plays on the fact that the viewer is thinking about how serious this issue is and gives them the information they need to help this cause. Any person that reads this ad will feel obligated to go to the website and find out what it is that they can do to help.
The ad closes with the words “Hunger Action Month” next to the Feeding America logo, an effective ending to this advertisement. It gives one last incentive for the viewer to help with this cause, what better time to help end hunger than during hunger action month? After looking at this ad the viewer is likely to research Feeding America and begin helping at a food bank located near them. Even though the ad is relatively simple, it effectively achieves the goal of spreading information about hunger in