A Cross Cultural Communication Program Essay example

1914 Words Apr 27th, 2015 null Page
The downfall for many organizations is the incompetence to be able to understand the differences between cultures and wanting to promote a cross-cultural program. To promote interaction between different cultures has its advantages but takes a great amount of time and research (Barker). Not having a cross-cultural understanding will inhibit companies from being able to compete with their competition due to being unaware of other cultural differences around the world. Cross-cultural communication is no longer an option to choose to participate in companies to communicate with other individuals it is now a requirement for companies to create a program to diversify its employees to stay above the competition (Zofi).
Companies having a cross-cultural communication program will allow management to make better decisions based on cultural differences when dealing with other cultures. To understand what cross-cultural communication is companies should create a program to educate and assist employees with their business decisions. For individuals to truly grasp cross-cultural communication they must first understand what defines a culture. Culture is the system of beliefs on the values created by a group of individuals based on their views on a variety of topics. These views become the norm for the community members since that is what the individuals are, where they come from, and who they want to be (Barker). These items are based on behavior, beliefs, aesthetic stands, patterns…

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