Advertisement and Public Relations are two forms of media that deal with targeting the audience attention and feeding them the idea imagery of whatever brand they are representing. Each communication method has its own avenues of delivering a message to the consumer 's eye rather it is through a press release or commercial time. However, these methods of media have been a part of the continuing cycle of prejudice like behavior that has been corrupting the mass media arena for as long as one can remember. Prejudice opinion and discrimination are two non-surprising entities that I have come across through out my readings in chapters seven and eight. People of color were only used at advertisers leisure and when used for the actual product being
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Symbols and racial pejoratives were, and still are used in advertisement to this very day; circulating and pushing these negative opinions on the consumer to give them a false idea of what people who are non-White are. Commercials like Burger kings chicken snack wrap that featured Mary J Blige, pushing the ongoing racial stereotype about African American’s and their immense liking for chicken. Many people have asked why would the fast food restaurant even make such an ad, in my opinion Burger King considered it to be a “marketable” strategy to strategically gain black consumers based on the stereotype to increase sales. Consequently, The commercial received major backlash after the never aired commercial was leaked for viewers to see with viewers citing it as a racial slander and criticizing Mary J Blidge for even taken part in the commercial. Moreover, Even in public areas where ads are …show more content…
With Latinos now the largest ethnic group and one of the fastest growing minority groups along with Asians in the United States, it is imperative for organizations to diversify the public relations work force to better understand and serve their increasingly diverse targeted audiences (Wilson, Gutierrez, Chao 2013). PR is a major form of media that deals with companies all the way to individual clients and without a diverse PR team it becomes amenable for racial opinions to surface. A diverse firm will increase sales substantially and make any brand more marketable to all ethnic groups. Knowledge in the field is very imperative, when working with in this specific field with many different culture backgrounds. Furthermore, Organizations like the Public Relation Student Society Of America (PRSSA) was created to enhance young enthusiasts skills of how to maneuver in such a demanding field. To me, it is with out a doubt that women are dominating the PR arena, throughout my undergraduate studies, majority of the women field of study was Public Relations and advertisement. Females now compose the majority of PR students today and on some campuses they outnumber males by as much as to 10 to 1 (Wilson, Gutierrez, Chao 2013). Although the level of diversity is increasing, it is vital to have a healthy understanding between a multicultural and multilingual profession such as PR. After
Symbols and racial pejoratives were, and still are used in advertisement to this very day; circulating and pushing these negative opinions on the consumer to give them a false idea of what people who are non-White are. Commercials like Burger kings chicken snack wrap that featured Mary J Blige, pushing the ongoing racial stereotype about African American’s and their immense liking for chicken. Many people have asked why would the fast food restaurant even make such an ad, in my opinion Burger King considered it to be a “marketable” strategy to strategically gain black consumers based on the stereotype to increase sales. Consequently, The commercial received major backlash after the never aired commercial was leaked for viewers to see with viewers citing it as a racial slander and criticizing Mary J Blidge for even taken part in the commercial. Moreover, Even in public areas where ads are …show more content…
With Latinos now the largest ethnic group and one of the fastest growing minority groups along with Asians in the United States, it is imperative for organizations to diversify the public relations work force to better understand and serve their increasingly diverse targeted audiences (Wilson, Gutierrez, Chao 2013). PR is a major form of media that deals with companies all the way to individual clients and without a diverse PR team it becomes amenable for racial opinions to surface. A diverse firm will increase sales substantially and make any brand more marketable to all ethnic groups. Knowledge in the field is very imperative, when working with in this specific field with many different culture backgrounds. Furthermore, Organizations like the Public Relation Student Society Of America (PRSSA) was created to enhance young enthusiasts skills of how to maneuver in such a demanding field. To me, it is with out a doubt that women are dominating the PR arena, throughout my undergraduate studies, majority of the women field of study was Public Relations and advertisement. Females now compose the majority of PR students today and on some campuses they outnumber males by as much as to 10 to 1 (Wilson, Gutierrez, Chao 2013). Although the level of diversity is increasing, it is vital to have a healthy understanding between a multicultural and multilingual profession such as PR. After