Pr Rep Case Study

1) The role of a PR professional is highly important because they have the power to perceive a company or individual. The PR representative is a trusted individual who is trusted to manage public image through messaged through press conferences, news releases, and other public engagements. The primary goal is for the company to be viewed favorably about its products, ethics, and services. The PR representative also serves as a platform that bridges understanding from a company and its public perception. There are some vital precautions that can be done to ensure fair crediting of a client. A PR rep should listen and analyze the perceptions and message that the client would like to give itself. This usually requires researching the history of the public perception of this company and advice as to what is the end goal will be. …show more content…
It is best to contact and meet with reporters and spokespersons of the media outlets and discuss the fundraising efforts and how it will not only promote fundraiser but will give the general public damage reports and statistics that will encourage donations for the Red Cross. It is important to ensure that influential people of the community would be in attendance like Mayors, Governors, and perhaps those affected be in attendance too. Organizing the event it would be responsible ensure that I have a headcount that would fit the permit for the press conference. Visually the press conference should be appealing for camera time. Make sure the lighting is on stage. Having giant banners of sponsors should be visible and podiums with the Red Cross emblem should be visible. The podiums should have all the news outlets microphones in place for the conference. After conference in over, I would send personal messages of gratitude to the media outlets that participated and helped spread the message of fundraising