Oktopost Social Media Essay

Great Essays
The implementation of Enterprise 2.0 platform is primarily focused on changing an organization’s status quo and to make it more flourishing in the market. The related actions involve deployment of new technologies which prove to be beneficial for the companies. The outcome can be advantageous and profitable for the companies. This process involves work process evolution and shifts in organizational structure in certain cases. (Ross Dawson, 2009)
The popular social media platforms like twitter, linkedin, facebook, youTube, instant messaging, web meetings, video conferencing, etc., used for collaboration purposes have now become very common in people’s day-to-day lives. Social media is currently establishing its way towards enterprise communications and management
…show more content…
Google Analytics tool: Google Analytics provides in-depth statistics about HCL’s social media website-related traffic and sources of traffic. It can be used by HCL to clearly understand how different people are using their social media sites. It also helps in the measurement of the sales and conversions for the company. (Meghan Peters, 2011)
Oktopost HCL utility in B2B business segment: Oktopost is a social media management platform for B2B companies that provide tools for the marketing teams to engage with prospects, schedule campaigns and more importantly, generate leads from the social media. It supports many social media networks such as facebook, twitter, linkedin and google+. This tool is extensively used for managing and building large networks in the marketing segment. Using this tool, blogs can also be shared across various LinkedIn groups. (Trent Dyrsmid, 2014)
When HCL stays active in social media, the features of oktopost which can be useful are:
1) Manages the social profiles of employees and company pages from one single

Related Documents

  • Improved Essays

    Social Media Data Analysis

    • 1277 Words
    • 5 Pages

    Researches have shown that the majority of revenues of giant corporates like Google and Facebook comes from advertisements, which matches Leaver’s statement ‘data mining is clearly a core element in the operation of Facebook and Google’ (2013, para. 9). In other words, data are ‘traded’ between social media companies and other institutions. The advancement of technology makes it easier for these businesses to reach their targeted clients through advertisements placed on social media. Based on their browsing logs, each user’s social media interface is tailored to match their taste.…

    • 1277 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Twitter and social media like these provides companies various benefits such as instant communication, collaboration, international audience, innovation and so on. Using this platform employees can gain great abundance of knowledge which in turn can help company to gain success and that is the reason that lot of companies are looking for twitter data and dealing with the analysis of this data. The data generated by twitter can also be helpful to track rival companies and rival products. Basically due to the recent advancement in technologies, there has been a tremendous rise in terms of competition and because of the competition…

    • 2195 Words
    • 9 Pages
    Superior Essays
  • Improved Essays

    We have Facebook, Twitter, Linked in, Pinterest, Snap Chat, YouTube, Instagram and Google +. Out of all of these social media’s there our two sites that I feel are mainly used for businesses, these are Facebook and Twitter. (Social Media Defined 2014). Facebook is a social networking website that allows users to create profiles. They are able to share their photos, video and are also able to send messages to their friends, family, co-workers and etc.…

    • 979 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Introduction Over the years, social media has become popular for users of many ages. Twitter, Facebook, LinkedIn, Pinterest, Instagram, and YouTube are just a few of the networks that fall under the social media category. Social media is a web and mobile based technology platform to help people communicate with one another (Shrimp & Andrews, 2013, p. 378). Businesses can benefit from using social media because it allows instant communication between the business and other people. Social Media Marketing Social media marketing is one way that businesses can interact quickly with their existing or potential consumers.…

    • 1065 Words
    • 5 Pages
    Great Essays
  • Great Essays

    It is done by the webmasters to increase the awareness about the particular products of their clients so as to attain the corporate benefits.  Difference of Utilized techniques- SEO utilizes the search engines such as Yahoo, Bing, Google, and Google+, etc., to get high rankings on them by working on their algorithms and analytics. SMO works on the RSS news feeds and bookmarking the sites on the social networking sites such as Facebook, Twitter, Tumblr, Instagram,…

    • 1583 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Social Media Analysis

    • 1025 Words
    • 5 Pages

    In an article, Chuck Cohn says that, in a growing connected society, no matter what types of business run by a company social media can help to increase company’s visibility, profit and number of users- author of the article titled, “How to Properly Use Social Media to Fit Your Business Strategy” (Forbes, January, 2015). The whole world has gone ahead from advanced technological perspective. To consider that perspective, every organization should go with the flow. Each organization should have a Facebook page or Google group as if employees of the organization can be stay connected and updated about the information. Moreover, for recruitment process, social media can play an important role.…

    • 1025 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    What “industries” are Facebook competing in?  Facebook, the social networking juggernaut, lets users share information, post photos and videos, play games, and otherwise connect with one another through online profiles.  Facebook allows outside developers to build apps that integrate with Facebook, boasts more than a billion total users.  Main business of Facebook are Internet Publishing, Broadcasting & Search Portals.  Facebook acts as social media and used for Digital Advertising Services.…

    • 850 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    We connect more on tweets and likes than on any other basis. And this has made the social media, a great platform of showcasing our business. Today with the help of social media marketing, we can see a growth in our business in the most productive ways. So why the whole face of business marketing has transformed into a social media business marketing instead? To comprehend the need of social media marketing for a business, let’s see the following points.…

    • 785 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Through-out the last few years, many have observed the rapid growth of social networking into culture and its integration into many daily lives, (Ofcom, 2008). Social Media are forms of electronic communication in which users can produce communities online in order to share information, personal messages and their ideas. (Yap, Perez and Ayson, 2015). Social media has profoundly changed the way the world thinks and how organisations think, especially surrounding advertising and recruitment (The Economist, 2014). Furthermore, organisations have had to adapt to social media remarkably fast (Barnes, 2008), as social media enables customers to easily communicate with an organisation to keep up to date on its news, to make complaints and enquiries…

    • 1303 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Google Plus Case Study

    • 734 Words
    • 3 Pages

    Ecommerce business strategies: Google Plus for Business Marketing Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services, including Google for Business, YouTube, Google Maps, Google Analytics and others. Such a comprehensive approach provides you with an opportunity to not only enter relevant business information, but also to get higher search results within the Google Search. Why do you need a Google Plus profile? Now that you had a glance on this social media let us look at the main tools to use it for your business.…

    • 734 Words
    • 3 Pages
    Improved Essays