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37 Cards in this Set

  • Front
  • Back

Decision making

a judgment between alternatives. Decision making is a cognitive and moral process as well as a social one. The basic model for making decisions includes:

Utility

refers to the aim of organizational goals in satisfying the constituencies of the organization.

Rights

those individual rights regarding life and safety, truthfulness, privacy, freedom of conscience, free speech, and private property. Individuals have the right

Justice

includes fair treatment, fair administration of rules, fair compensation, fair blame, and due process.

Moral Sensitivity

the ability to identify moral dilemmas and, in-turn, exhibit a concern about them.

Stakeholder

includes all of the groups and/or individuals affected by a decision, policy, or operation of a firm or individual.

Stakeholder analysis

the process by which a firm or an individual can apply various ethical theories

Marketing concept

a philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows that organization to achieve its goals.

Marketing mix

a strategic combination of the four P’s.

Marketing plan

developed for the purpose of linking it to the mission and core values of the organization to ensure that marketing, promoting, and selling will be carried out in socially responsible ways.

Ambush marketing

a planned effort by an organization to associate itself indirectly with an event in order to gain at least some of the recognition and benefits that are associated with being the official sponsor.

Deceptive advertising

occurs when products or services are advertised, but the truth in the advertising of the product is either nonexistent or expanded.

Marketing orientation

requires the generation of organization-wide market intelligence that pertains to current and future customer needs, dissemination of the intelligence across department of the organization, and organization-wide responsiveness.

Product

a tangible good or object, a service, or intangible quality that satisfies the consumers’ wants or needs

Price

the value of the product and costs consumer agrees to pay for the product (exchange value).

Place

distribution channels where the consumer may obtain the product

Promotion

methods and techniques of communicating information to motivate consumer to purchase the product.

Primary stakeholders

those with a formal, official, or contractual relationship with an organization. Include sponsors of the vent, official corporate sponsors, athletes taking part in the event, and fans in attendance.

Secondary stakeholders

include those in the media, the general public, and other companies such as non-sponsors and non-ambushers, as well as activist groups

Indirect stakeholders

non-sponsoring companies or ‘ambushers’ that do not have a contractual relationship with the event and its sponsor and yet have well-established and well-planned actions.

Affirmative action

Title VII, Civil Rights Act (1972); requires that available jobs be made public and accessible on an equal basis for all qualified persons.

Weak Affirmative Action

requires that jobs be advertised and announced to everyone, including groups of diversity and there must be an equal opportunity to compete for the job

Strong Affirmative Action

a member of the disadvantaged minority may be selected for a position over another candidate with relatively equal qualifications. The minority status is a ‘plus factor’

At-will hiring

the employer can hire whomever he or she wishes, allegedly, in order to get the job done. At-will hiring is rarely public knowledge. Historically served to exclude individuals because of their race, sex, nationality, sexual orientation, or religion even when they are qualified for the position.

Human resource management

practices that employers use to recruit, develop, reward, maintain, retain, assess, and manage individual workers and groups of workers.

Job description

a written statement explaining the duties, working conditions, and other aspects of the job which offers a profile of the job. Job descriptions include:

Age Discrimination in Employment Act (1967)

forbids discrimination against individuals between 40-70 years of age

ADA (1990)

provides for increased access to services and jobs for persons with disabilities ( must be individual with a disability and otherwise qualified) Titles – I employment II public services III public accommodation

Civil Rights Act (1978)

allows women, persons with disabilities, and persons of religious minorities to have a jury trial and to sue for punitive damages if they can prove intentional hiring and workplace discrimination

EEOOC (1978)

created by the 1964 civil rights act, investigates employment discrimination

Equal Pay Act (1963)

forbids sex-based discrimination in rates of pay

Immigration Reform and Control Act (1986)

Prohibits hiring of illegal aliens

Older workers benefit Protection act (1990)

provides protection to employees older than 40

Pregnancy discrimination act (1978)

requires pregnancy to be treated as any other medical condition

Rehab Act (1973)

forbids discrimination against persons with disabilities and requires affirmative action.

Title VII, Civil Rights Act (1972)

forbids discrimination based on gender, race, color, religion, or nat’l origin. (particularly important for hiring)

Vietnam-Era Vets Readjustment Assistance Act (1974)

forbids discrimination in hiring disabled vets with a 30% or more disability rating.