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40 Cards in this Set

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  • Back
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Conformity

Acting or thinking differently from the way you would act and think if you were alone

Are your behaviors the same?

Compliance

Insincere, outward conformity

Putting on a necktie

Obedience

Compliance to an explicit command

Direct order

Acceptance

Genuine belief in what the group has persuaded us to do.

Inward conformity

A-B-Cs of Attitude

Affect, behavior, cognition

Often do not correspond

Attitude

Favorable or unfavorable evaluative reaction to someone or something

Evaluative

Expressed Attitudes

Imperfectly predict our behavior, because both are subject to other influences

Imperfect

Attitudes predict behavior

1. Social influence on the attitude is minimal


2. Non-attitudinal influences on the behavior are minimal


3. Attitudes specific to the behavior are examined


4. Attitudes are potent


5. Prejudicial attitudes predict discriminatory behavior

5 ways

Theory of Planned Behavior

Attitudes predicting behavior. Attitude towards behavior, subjective norms & perceived control -> behavior intention-> behavior

Running

Behavior affecting attitudes

Role playing/when saying becomes believing/foot-in-the-door/evil & moral acts/social movements

Roles

Role

A set of norms defining how people in a given social position ought to behave

Social expectations

Zimbardo

Stanford prison study. 1971. The power of the situation

Connection of roles and behaviors

Self-presentation theory

Appear consistent with their actions

Impression management

Cognitive Dissonance Theory

We feel tension after acting contrary to our attitudes or making difficult decisions so we internally justify our behavior

Leon Festinger

Insufficient Justification

Reduction of dissonance by internally justifying one's behavior when external Justification is insufficient

$1 v $20 boring task

Overjustification

Can reduce inteinsic motivations

Self-perception Theory

When our attitudes are weak we observe our behavior & its circumstances, then infer our attitudes

Unsure of our attitudes

Intrinsic & Extrensic Motivation

Diagram

Why does action affect attitudes

Self-presentation, self-justification, self-perception

3 theories

Impression Management

Concious or subconscious attempt to influence perceptions of other people about a person, object or event by regulating & controlling info in social interaction

Selective Exposure

Tendency to seek info & media that agree with one's view & avoid dissonant info

Comparing dissonance, self-perception & Self-presentation

Dissonance predicts attitude change. Self-perception predicts attitude formation. Dissonance is an arousal state. Self affirmation

Complications with Likert scales

Non-attitudes/satisficing

"3"

Osgood semantic differential

Target item. Antonymous pairs of adjectives. Complications: Non-attitudes & satisficing

Unobtrusive Measures

Collected without participants knowledge. Complications: validity & ethical

Sequence of studies

Serif, Asch, Milgram, Zimbardo

Conceptual relationship= behavior & attitudes are mutually reinforcing. The power of the situation

Group size

Increasing from 1 to 5 brings more conformity. Beyond 5, diminishing returns

Predictions

Unanimity

Hard to be a minority of 1. Ppl will usually voice their own views of even 1 other has dissented from the majority

Predictions

Cohesion

"We" feeling. Cohesive groups have more influence on their members than non-cohesive groups

Predictions

Status

Higher status has more impact than lower status.

Predictions

Making a public response

Conform more when they must express voews in front of others

Predictions

No prior commitment to the contrary

Rarely back down if given judgement first

Predictions

Normative influence

Due to desire to belong

Why conform?

Informational influence

Due to desire to act correctly

Why conform?

Reactance

Act to protect their sense of freedom

Threatens

Asserting uniqueness

Not comfortable being greatly different but don't want to appear to be the same as everyone else

Communitarianism

A balance between me and we

Sherif

Studies of norm formation involved informational influence. Autokinetic effect. Ambiguous stimulus.

We effect each other, even under bland circumstances

Asch

Group pressure. 37% conformed. Line comparisons

Milgram

Learner & teacher with shocks. 65% went all the way to 450 volts.

Variations: the victims distance, closeness, perceived legitimacy of the authority figure, institutional authority, adsence of other dissents