Pur3622 Midterm

Front 1

Which of the following is not part of the 8 step social media and strategy plan?

Back 1

hire qualified employees

Front 2

Which of the following would be considered an accurate example of "being human" on social media?

Back 2

creating an original post using a unique and creative voice

Front 3

@Moz says your road map for your social media strategy should have __________ based goals?

Back 3

metric

Front 4

You should always compare your social media strategy to your top competitors.

Back 4

True

Front 5

From Moz Academy, which is NOT a crucial question to ask when identifying the correct social media channel?

Back 5

what channels are my competitors utilizing?

Front 6

Your social media strategy should include all except:

Back 6

100% branded content

Front 7

If you are trying to use social media to reach the media, which network does Neal Schaffer recommend?

Back 7

Twitter

Front 8

Neal Schaffer's strategies on personal branding include

Back 8

All of the above:

- invest time in your own brand and be active on social channels

- follow and engage on social media with people and brands coming from certain industry into which you want to go

- share with people on social media about what you are passionate about

Front 9

Which of the following explains the value in strategic planning?

Back 9

All of the above:

- an organization comes to understand its markets and its competitors

- an organization becomes aware of the changing marketplace environment

- organizational partners are better able to communicate and coordinate activities

- helps managers better allocate time and resources

Front 10

Which of the following highlights relevant aspects of the firm's internal and external environment that could affect the organization's choices, capabilities, and resources?

Back 10

SWOT analysis

Front 11

The social media mix is composed of which of the following?

Back 11

social communities, social publishing, social entertainment, and social commerce

Front 12

Which of the following people will propagate a brand's message and invite others to the experience?

Back 12

influencers

Front 13

Which of the following terms may involve humanizing the brand, showing a vulnerability to the customer and working as a steward to customer service, or providing a value to the customer?

Back 13

social persona

Front 14

The current problem or opportunity an organization faces is outlined in which of the following?

Back 14

the situation analysis

Front 15

A SWOT analysis is often performed during which section of the strategic plan?

Back 15

situation analysis

Front 16

Which of the following questions should be answered by 'A competitive social media analysis'?

Back 16

All of the above:

- In which social media channels and specific vehicles are competitors active?

- How do competitors present themselves in those channels and vehicles?

- Who are competitors' fans and followers?

- How do fans and followers respond to the competitor brand's social activity?

Front 17

Social media objectives should be:

Back 17

All of the above:

- SMART

- Include qualitative and quantitative key performance indicators

- Aligned with larger business goals

Front 18

In the Sarah Van Elzen interview, an example of what today's social media strategy might include in 2016:

Back 18

3 Facebook posts a week - less is more

Front 19

An example of ROI in social media strategy that Sarah Van Elzen gave for the KSwiss account:

Back 19

cost savings

Front 20

If your brand was a person, what kind of personality would it have? This is an example to ask when creating your brand's ________.

Back 20

Tone

Front 21

According to the infographic in the lecture, how should you write journalism style content?

Back 21

most newsworthy info, important details, then general information

Front 22

What is something you can do with a social media calendar?

Back 22

All of the above:

- Theme out months, weeks, or days

- Leave room for breaking news

- Plan out predictable events such as holidays

- Mark when conferences or trade shows are

Front 23

Tweets with images have a higher average of retweets, clicks, and favorites.

Back 23

True

Front 24

When trying to reach new followers, it is not okay to repost old content.

Back 24

False

Front 25

Some other content options for posting on social media besides marketing and promotional messages can include what?

Back 25

All of the above:

- Job openings

- Adjacent content

- Tips and tricks

- Jokes

Front 26

According to Moz Academy, which of the following is NOT a key question you should answer when defining your brand?

Back 26

What can we do to look similar to our top competitor?

Front 27

What is the definition of evergreen content?

Back 27

content that is always relevant no matter how old it is

Front 28

According to Guy Kawasaki and Peg Fitzpatrick in The Art of Social Media, every social media content post that is curated should contain a _________ back to the source.

Back 28

Link

Front 29

Which is the best answer according to Andy Crestodina? The greatest key in content marketing is we have to be:

Back 29

Empathetic

Front 30

Guy Kawasaki's biggest trends in social media predictions include:

Back 30

Slideshare, LinkedIn, and Pinterest

Front 31

What is the best method when attempting to post to multiple time zones?

Back 31

posting the same content multiple times with minor variations

Front 32

Sponsored posts in Facebook and promoted tweets in Twitter are an example of?

Back 32

Native advertising

Front 33

According to Buzzfeed's Joe Puglisi, people share because of:

Back 33

Identity, emotion, and information

Front 34

_______ gives people the ability to curate the world's view of them. Which is the best answer?

Back 34

Content

Front 35

Joe Puglisi presented these 3 questions to ask to check if your content is share-worthy would be?

Back 35

Would anyone share this? Is it human? Is it relevant?

Front 36

Which of the following would be included in an editorial calendar?

Back 36

All of the above:

- Schedule for publication

- Identification of relevant topics

- Publication venues

- Types of content

Front 37

Which of the following should be categorized as original content?

Back 37

Flagship content

Front 38

Which of the following types of pillar posts is the most popular type posted?

Back 38

'How-to' article

Front 39

A YouTube video expressing one's love for one's iPad is an example of what type of organic content?

Back 39

UGC - user generated content