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39 Cards in this Set

  • Front
  • Back
attitude
a feeling of approval or disapproval of a person, group, idea, or event
audience type
classification of an audience based on whether they are friendly, neutral or impartial, uninterested or indifferent, or hostile
belief
the mental acceptance that something is true even if we can't prove that it is
demographic information
information about audience characteristics, such as age, gender, marital status, education economic status, occupation, college major, political beliefs, religion, cultural background, and group identification
framing
fitting your message to the audience
friendly audience
an audience that has heard you speak before, has heard positive things about your, or is simply sold on your topic
hostile audience
the greatest challenge of an audience because they are predisposed to dislike you, your topic, or both
instrumental value
a guide for conduct in fulfilling terminal values
need
a state in which some sort of unsatisfied condition exists
neutral or impartial audience
an audience that considers itself objective, rational, and open to new information
situational information
includes audience size, memebers' general expectations about the topic, and the nature of other speeches at the event
terminal value
ideal states of being
theory of reasoned action
people rationally calculate the costs and benefits of engaging in a particular action and think carefully about how others will view the behavior under consideration
uninterested or indifferent audience
listeners have a short attention span and often with they were someplace else
value
deep-seated principles that serve as personal guidelines for behavior
psychological information about audience
attitudes, beliefs, values, needs
Maslow's Hierarchy of Needs
Physiological needs, safety needs, social needs, esteem needs, self-actualization needs
alternate search engine
use nonstandard means of sorting or ranking the Web pages it finds in a search
Boolean operator
OR, AND, and NOT words used in search engines
exact purpose
a clear, simple sentence that specifies exactly what you want your audience to gain from the speech
keyword search
looks for websites that contain a specific word or phrase
paraphrasing
putting another person's ideas into your own words
rough-draft outline
a brief outline of the main points of a speech and possible supporting information, which is prepared before research is begun
search engine
utilites or tools that search the Internet and download request information
supporting materials
any type or verbal or visual information used to clarify, prove, or add interest to the ideas presented in your speech
Determing your topic
fits the type of speech, you already know a lot about, interests you, can make interesting and valuable to your audience
using the internet with care
preparing for online searches, selecting a search engine, conducting effective searches, evaluating internet sources, finding quality websites
comparison
another type of underused supporting material that are effective in adding interest and clarifying points for your listeners
demonstration
uses objects or people to explain or clarify an idea
expert opinion
when you refer to the ideas of an expert on your topic
explanation
defines or gives more information about a term or topic, gives instructions on how to do something, or describes how something works or the relationship between certain items
figurative comparison
used for two or more items from different classes or categories
instance
an example or illustration that is used to clarify, add interest, and prove a point
literal comparison
shows similarities or differences between two or more items in the same class or category
statistics
often overused support. numbers used to show relationships between items
overused supports
explanations, statistics
underused supports
instances, comparisons: literal and figurative, expert opinions, fables, sayings, poems, and rhymes, demonstrations
supports used for clarification
explanations, hypothetical instances, figurative comparisons, fables, sayings, poems, and rhymes, demonstrations
supports used for both clarification and proof
statistics, factual instances, literal comparisons, expert opinions