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MKT 305 (Strayer) Week 11 Quiz 10 Chapter 16



1. Consumer misbehavior is behavior that violates generally accepted norms of conduct.

2. Consumer misbehavior may be viewed as a subset of a more general topic, human deviance.

3. All consumer misbehavior is illegal.

4. The focal motivation for consumer misbehavior is value.

5. Other consumers may suffer while misbehaving consumers break societal norms and laws.

6. Moral equity represent beliefs regarding an act’s fairness or justness.

7. A consumer’s moral beliefs are comprised of two components: norms and relativism.

8. Relativism refers to beliefs about the violation of written or unwritten laws.

9. Equity reflects beliefs about the social acceptability of an act.

10. When a consumer enters into a situation that calls for an ethical decision, three sets of ethical evaluations occur: equity, contractual, and relativist.

11. Aspirational evaluations focus on specific actions.

12. A relativistic evaluation occurs when a consumer asks him- or herself, “Is this action ‘right’?”

13. Teleological evaluations focus on the consequences of the behaviors and the individual’s assessment of those consequences.

14. One issue taken into consideration with deontological evaluations is the desirability of the consequences of an action for the stakeholders.


15. One motivation of consumer misbehavior is unfulfilled aspirations.

16. Anomie is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals.

17. For some consumers, the simple thrill of the action leads them to misbehave.

18. Sociologists use attribution theory to explain why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

19. Retaliatory socialization is one motivation of consumer misbehavior that states consumers may view misbehavior as a way of getting revenge against big companies.

20. Situational factors, such as retail crowding, flight delays, excessive heat, or noise can provoke consumer misbehavior.

21. One motivation for consumer misbehavior is that consumers may simply believe that the rewards associated with the behavior outweigh the risks involved, which is referred to as opportunism.

22. Consumer misbehavior and consumer problem behavior are synonymous.

23. Consumers may express a desire to stop problem behaviors but simply find quitting to be too difficult.

24. One way to distinguish between consumer misbehavior and consumer problem behavior is to consider the issue of what is causing the behavior.

25. Shoplifting, fraud, abusive behavior, compulsive purchasing, compulsive shopping, and binge drinking are examples of consumer problem behaviors.

26. One motivation for shoplifting behavior is that some consumers believe retailers can absorb the loss.

27. Emotions and feelings play a large role in shoplifting.

28. Older consumers are more likely to shoplift than are younger consumers.

29. The U.S. Computer Copyright Act deems the sharing of copyright music as illegal.

30. Consumers in the United States send less spam than do consumers in any other nation.

31. Cyberbullying is the attack of innocent people on the Internet.

32. A number of consumer misbehaviors may be classified as consumer fraud.

33. Identity theft is a type of consumer fraud that has grown considerably.

34. Consumers who are aggressive or rude are usually not abusive.

35. Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.

36. Dysfunctional fan behavior refers to abnormal or impaired functioning relating to sporting event consumption.

37. One study found that dysfunctional fans tend to consume more alcohol during sporting events than do other fans.

38. Research reveals that dysfunctional fans at sporting events tend to be married, middle-aged males with relatively low incomes and education.

39. Some consumers complain illegitimately based on a motivation for monetary gain.

40. Product abuse refers to consumers using products in ways that were not intended by the marketer.

41. Aggressive driving is an example of product abuse.

42. In general, younger, less-educated males are more likely to engage in aggressive driving behavior.

43. The term road revenge is used to describe an extreme manifestation of aggressive driving.

44. Drunk driving is often related to binge drinking.

45. Studies reveal that changing radio stations is the single biggest distraction for today’s driver.

46. All consumer problem behaviors break laws.

47. Compulsive consumption refers to a physiological dependency on the consumption of a product.

48. Compulsive buying may be defined as chronic, repetitive shopping behavior.

49. Anorexia refers to the consumption of large amounts of food while feeling a general loss of control over intake.

50. Problem gambling is a serious consumer behavior issue.

51. The term ethics refers to standards or moral codes of conduct to which a person, group, or organization adheres.

52. Marketing ethics consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

53. Misbehavior by marketers occurs even if the marker is not aware that he or she is behaving unethically.

54. The marketing concept proposes that all the functions of the organization should work together in satisfying its customers’ wants and needs.

55. Consumerism is used to describe the activities of various groups to protect basic consumer rights.

56. The Consumer Bill of Rights stands as a foundation of the consumerism movement.

57. The Consumer Bill of Rights includes the right to safety, the right to be informed, the right to redress and to be heard, and the right to choice.

58. The marketing concept developed in the 1960s.

59. Famed author Theodore Levitt published an article entitled, “Marketing Myopia,” in which he argued that a firm’s long-term health depends on its ability to exist as a consumer-satisfying entity rather than a goods-producing entity.

More Questions are Included…