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7 Cards in this Set

  • Front
  • Back

Introduction: Audience.

-For a media product, it is important to have an intended audience.

-The producer can target an audience successfully making the product popular amongst a group.

-It is easier - after research - to include things we know people of that age, gender and culture will like.

-Explain my target audience.

Paragraph 1: Young and Rubican.

-Four ways of classifying audiences:

--Mainstreamers - group - 40% of population.

--Aspirers - status - designer lables.

--Succeeders - already got status and control.

--Reformers - self esteem and confidence.

-My audience are mainstreamers - popular mainstream genre - know what to expect - security.

Paragraph 2: McQuail and Katz.

To begin with I did relevant research into my target audience...

-Power lies with the audience and not with the producers, suggesting that what really matters is what the audience do with a text.

--Gratification - We want to know about society.

--Personal Identity - We look for behaviour models.

--Integration - Lives of other people - sympathy.

--Diversion - Pure entertainment - cinema experience as mine is just the trailer.

Paragraph 3: Camera, Editing, Sound & Mise-en-Scene.

Similar to McQuail and Katz, my audience will relate to the way the characters feel...

-Close ups and extreme close ups - shows the emotion.

-Middle aged men will relate to the alpha-male side to my detective - he shows now fear in the trailer - just strength.

- Fast paced transitions add drama and unexpected ending.

-Non-digetic scream - enhances fear - relates to the genre which will attract my audience.

-Dark colours reinforce the genre - death and danger - tense - appeals to the audience.

Paragraph 4: Gunther Kress.

-Media texts have a reading position.

-We make assumptions about the ideal reader in attempt to attract them to our product.

-theme of the film, age, gender, class and ethnicity.

-Ideal reader for my film would be young women - links to my main character - the clothes she wears a typical of a normal woman, making it easier to relate.

-My use of sound also builds up during moments of fear, helping the audience to feel a similar way.

Paragraph 5: Stuart Hall.

-Dominant Reading: Women are weak and can't have any power or control.

-Negotiated Reading: Women can be strong in some situations but don't know how to show this power because of male superiority.

-Oppositional: Women are strong characters but this idea is opposed in the trailer - they do have power.


-My product was much more successful than it would have been if I had not have researched my audience in depth.

-From feedback, I learned that my intended audience was targeted successfully as they picked up on things that I believed would engage them as they were expected.

-Positively affected my target audience as I have created something of interest to them.