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7 Cards in this Set
- Front
- Back
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Introduction: Audience. |
-For a media product, it is important to have an intended audience. -The producer can target an audience successfully making the product popular amongst a group. -It is easier - after research - to include things we know people of that age, gender and culture will like. -Explain my target audience. |
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Paragraph 1: Young and Rubican. |
-Four ways of classifying audiences: --Mainstreamers - group - 40% of population. --Aspirers - status - designer lables. --Succeeders - already got status and control. --Reformers - self esteem and confidence. -My audience are mainstreamers - popular mainstream genre - know what to expect - security. |
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Paragraph 2: McQuail and Katz. To begin with I did relevant research into my target audience... |
-Power lies with the audience and not with the producers, suggesting that what really matters is what the audience do with a text. --Gratification - We want to know about society. --Personal Identity - We look for behaviour models. --Integration - Lives of other people - sympathy. --Diversion - Pure entertainment - cinema experience as mine is just the trailer. |
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Paragraph 3: Camera, Editing, Sound & Mise-en-Scene. Similar to McQuail and Katz, my audience will relate to the way the characters feel... |
-Close ups and extreme close ups - shows the emotion. -Middle aged men will relate to the alpha-male side to my detective - he shows now fear in the trailer - just strength. - Fast paced transitions add drama and unexpected ending. -Non-digetic scream - enhances fear - relates to the genre which will attract my audience. -Dark colours reinforce the genre - death and danger - tense - appeals to the audience. |
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Paragraph 4: Gunther Kress. |
-Media texts have a reading position. -We make assumptions about the ideal reader in attempt to attract them to our product. -theme of the film, age, gender, class and ethnicity. -Ideal reader for my film would be young women - links to my main character - the clothes she wears a typical of a normal woman, making it easier to relate. -My use of sound also builds up during moments of fear, helping the audience to feel a similar way. |
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Paragraph 5: Stuart Hall. |
-Dominant Reading: Women are weak and can't have any power or control. -Negotiated Reading: Women can be strong in some situations but don't know how to show this power because of male superiority. -Oppositional: Women are strong characters but this idea is opposed in the trailer - they do have power. |
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Conclusion. |
-My product was much more successful than it would have been if I had not have researched my audience in depth. -From feedback, I learned that my intended audience was targeted successfully as they picked up on things that I believed would engage them as they were expected. -Positively affected my target audience as I have created something of interest to them. |
