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30 Cards in this Set
- Front
- Back
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Barthes (semiology) |
"galaxy of signifiers" "plural text" enigma text action codes |
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Neale |
Genre is instances of repetition and difference where difference is essential for the economy. Corpus (generic) Hybrids |
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Intertextual relay |
Borrowing codes and conventions from other films or media products |
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Iconography |
Signifiers in films we associate with particular genres |
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Structuralism |
There is a system and scructure behind all production. Nothing can be understood in isolation. Meaning is anchored. |
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Levi- Strauss |
We make sense of the world through binary oppositions. Narratives are organised around conflict. |
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Post-modernism (key ideas) |
Anything goes Rejects meta-narratives Society is increasingly fragmented No conventions For a 'literate audience' |
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Post-modern features |
Bricolage Hybrid genres Intertextuality Parody Irony Diversity Fragmentation Utopia Dystopia |
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Baudrillard |
Hyperreality The media is a simulacrum- only represents other representations |
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Hall's reception theory |
Dominant, Negotiated or Oppositional reading |
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Process of mediation |
Selection Omission Construction |
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Van Zoonen |
Women's bodies as objects, mens as spectacle "Gender is performative" "Gender is contextual" |
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Judith Butler |
Identity is a social construct Gender is performative and is enforced through repetition When someone challenges gender construct it creates gender trouble Binary divide between M/F is a social construct |
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Intersectionality |
Dynamic co-existing identities Connected to systems of oppression |
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Post-colonial theory |
Portrayals of colonial past Media production used to perpetuate colonial ideas- exploit and colonise Cultural imperialism |
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bell hooks |
We live in a white supremacist capitalist patriarchy Encourages the "oppositional gaze" which is political for black women |
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Paul Gilroy |
"The Black Atlantic" created by transatlantic culture "Post-colonial Melancholia" created by criminalizing immigrants and creates 'us' and 'them' narrative People have to adopt double consciousness and look at themselves through others |
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Skirky |
"The End of the Audience" New media follows a publish then filter model Makes use of the cognitive surplus People reach transcendence needs, where they create for others |
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Tunstall (ways we consume) |
Primary- active, chosen product Secondary- not chosen Tertiary- not aware of product |
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Young and Rubicam |
Explorer (discovery) Aspirer (status) Succeeder (control) Reformer (enlightenment) Mainstreamer (security) Struggler (escape) Resigned (survive) |
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Blumer and Katz |
Surveillance Entertainment Personal identity Social interaction |
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2 ways to profile an audience |
Demographic Psychographic |
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Karl Marx |
Ruled by superstructures Power relationships Conglomerate system and capitalism Mass media is a distraction |
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Liberal pluralism |
Media responds to demand and needs of the audience Freedom and choice Media is an agent for democracy, a range of views are present |
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Gerbner |
Light vs Heavy viewers, we are cultivated by our level of exposure Mean world syndrome Mainstreaming effect- a narrow minded view of the world Desensitisation |
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Marxism (key words) |
Manufacturing consent- allow elite to keep power Hegemonic power- political and cultural dominance over others False conciousness created by the allusion of power |
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Marxism (key words) |
Manufacturing consent- allow elite to keep power Hegemonic power- political and cultural dominance over others False conciousness created by the allusion of power |
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Bandura |
Media can have direct influence on values and behaviour of audiences Media can have indirect influence through social networks Audience may imitate behaviours they see represented in the media |
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Livingstone and Lunt |
Audience are consumers who have needs Regulation offers protection but ensures choice Regulation at risk due to globalisation, convergence and digital media |
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Gauntlett |
Media provides us with tools to construct abd explore our identities. Old media conveyed messages about ideals through stereotypes and traditional perspectives but new media is more diverse. Identities such as gender and sexuality are less fixed. Audiences are active in decoding representations. |
