Marketing Test 2

Front 1

A marketing manager who wants to apply the hierarchy of needs model should keep in mind that

Back 1

The same marketing mix might satisfy two or more levels of need

Front 2

When studying consumer needs, a marketer should

Back 2

All of the above

Front 3

Psychographics is the analysis of a persons day to day pattern of living as expressed in that persons activities, interest, and opinions

Back 3

True

Front 4

In light of the relationship between consumer expectations and satisfaction, its usually best for promotion to slightly over promise what the firm can actually deliver

Back 4

False

Front 5

Diff purchase situations may require different marketing mixes, even though the same target market is involved

Back 5

True

Front 6

While planning a vacation, shelby visited the website of a package tour provider and closed a pop up ad without even noticing what is was for, example of what

Back 6

Selective Exposure

Front 7

When taco bell shows a large close up of a chicken taco in a television ad, they are

Back 7

Using a Cue to encourage a particular response to the hunger drive

Front 8

In the ariat boots ad using rodeo riders, the company is hoping to use ____Groups to influence consumer behavior

Back 8

Reference

Front 9

In developing marketing mixes for consumers in international markets mkting managers should

Back 9

know about the specific social and intrapersonal variables

Front 10

Regarding U.S.business and organizational customers

Back 10

more goods and services are purchased by business and organizational customers than by final consumers

Front 11

Which of the following statements about iso9000 is false

Back 11

all of the above are false

Front 12

straight rebuy

Back 12

Vendor selections are likely to be made by a purchasing manager without consulting anyone else

Front 13

charles wood, purchasing manager for a company that makes golf carts, posted the purchase specs for the seats on a new golf cart model his firm is building. Four suppliers submitted___that included the terms of sale each had to offer

Back 13

Competitive bids

Front 14

In business markets, close buyer seller relationships

Back 14

May improve the profits of both the buyer and seller

Front 15

Rico paving contractors enters into a contract that allows price to be revised if prices go up

Back 15

Negotiated contract buying

Front 16

Organizational buyers purchase the same product from more than one source

Back 16

To help ensure continuing supplies

Front 17

Regarding the business mftking market, small firms (with fewer than 10 employees)

Back 17

Are the majority of all firms, but account for less than 3 percent of "value added" by manufacturing

Front 18

Which of the following statements about manufacturers is true?

Back 18

Marketers often segment industrial markets on the basis of customer size.

Front 19

What percentage of total U.S. "value added" is produced by manufacturers which employ 250 or more employees

Back 19

Almost 60%

Front 20

Regarding the govt market

Back 20

Govt is the largest customer group in the united states, spending about 30% of GDP

Front 21

A search engine is typically used to help change raw data into more useful information

Back 21

False

Front 22

Which of the following is more consistent with the marketing research process discussed in the txt

Back 22

Secondary data is often all we need to solve our problems

Front 23

A situation analysis

Back 23

Can be very informative, but takes little time

Front 24

about_____% of marketing research spending is for syndicated research

Back 24

40 percent

Front 25

Which method of quantitative research would prob produce the best results when the questions are simple and require only a quick yes or no

Back 25

Telephone interviews

Front 26

Regarding the marketing research process, defining the problem

Back 26

may have to wait until after a situation analysis has been completed

Front 27

When getting information for marketing decisions, the marketing manager

Back 27

All of the above

Front 28

____research accounts for about 40 percent of marketing research spending

Back 28

Syndicated

Front 29

decision support systems that include marketing models help managers by showing the relationships among marketing variables

Back 29

True

Front 30

one of the major disavantages of the focus group interview approach is that

Back 30

it is difficult to measure the results objectively

Front 31

Emergency products

Back 31

Need widespread distribution near probable points of use

Front 32

Which of the following are true?

Back 32

Brand name is a word, letter, or group of words or letters

Front 33

Which of the following is true?

Back 33

Dealer brands may be distributed as widely or more widely than many manufacturers brands.

Front 34

Which of the following statements about packaging is true

Back 34

A package should satisfy not only the needs of final consumers but also those of intermediaries

Front 35

Which of the following statements about packaging is true?

Back 35

a good package can sometimes provide more promotional impact than advertising

Front 36

The federal Fair packaging and labeling act

Back 36

Requires that consumer goods be clearly labeled in understandable terms--to give more information

Front 37

Staple products

Back 37

Need maximum exposure and widespread distribution at low cost

Front 38

Impulse products

Back 38

Need widespread distribution with display at point of purchase

Front 39

When selling _____products, a marketing manager should recognize that consumers have low price sensitivity and the product should have widespread distribution near the probable point of need

Back 39

Emergency

Front 40

Homogenous shopping products

Back 40

need enough exposure to facilitate price comparison

Front 41

firms should try to develop marketing mixes that make the most of the market growth stage of the product life cycle---when profits are the highest

Back 41

True

Front 42

The Japanese success showed that one of the biggest costs of poor quality is lost customers

Back 42

True

Front 43

Simply showing customer contact employees around the rest of the business--so that they learn how their contribution fits in the total effort can be a key part of their training

Back 43

True

Front 44

Empowerment means giving employees the authority to correct a problem on their own

Back 44

True

Front 45

At one time more firms assumed defects were an inevitable part of mass production. _____firms showed that this assumption was not valid

Back 45

Japanese

Front 46

A marketing manager might use the total quality management approach to

Back 46

all of the above

Front 47

total quality management

Back 47

All of the above

Front 48

____ refers to a commitment to constantly make things better one step at a time

Back 48

continuous improvement

Front 49

Rita spent the night reviewing customer comments and sorting them on what went right and wrong. rita is following a principle of

Back 49

total quality management

Front 50

Using total quality management to improve the implementation of a marketing plan is likely to include

Back 50

Training and empowerment of employees to identify and solve customer problems