The Importance Of Marketing Planning
How a Marketing Plan Can Help
Considering the overall business scenario of an organization, it is a fact that the written goals are much more easily attained than the non-written goals. A proper marketing strategy involves the written guide for the business to follow regarding the promotion of their services and products. There are certain deadlines in the written guidelines that need to be met, which …show more content…
Metrics is an important aspect of market planning, because initially a business might need to invest certain amount of money out of which a partial amount might get wasted, but a company cannot afford to take that risk every time; thus, it is essential to calculate the metrics of business. One of the beneficial methods for consumer awareness is consumer surveys (Miranda Brookins, 2014). This can be an effective way for enhancing the brand awareness and the surveys are a way of measuring where the sales figures are not directly related to the different marketing spends. The objectives of the company need to be both short and long term for allowing in adjusting the marketing methods while the metrics offer a poor