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41 Cards in this Set

  • Front
  • Back
Decision
pg. 196
a choice made from among available alternatives
Decision making
pg. 196
is the process of identifying and choosing alternative courses of action.
Rational model of decision making
pg. 197
also called the "classical model", explains how managers should make decisions; it assumes managers will make logical decisions that will be the optimum in furthering the organizations best interests.
four stages of rational decision making
1.) identify the problem or opportunity
2.) think up alternative solutions
3.) evaluate alternatives and select a solution
4.) implement and evaluate the solution chosen
Problems
pg. 197
difficulties that inhibit the achievement of goals.
example: customer complaints, supplier breakdowns, staff turnover, sales shortfalls, and competitor innovations.
Opportunities
pg. 197
situations that present possibilities for exceeding existing goals.
Diagnosis
pg. 198
analyzing the underlying causes
-"how to change conditions from the present to the desirable."
for successful implementation you need what 2 things?
1.) plan carefully
2.) be sensitive to those affected
Nonrational models of decision making
pg. 201
explain how managers make decisions; they assume that decision making is nearly always uncertain and risky, making it difficult for managers to make optimal decisions.
3 nonrational models
1.) satisficing
2.) incremental
3.) intuition
Satisficing model
pg. 202
Managers seek alternatives until they find one that is satisfactory, not optimal
Bounded rationality
pg. 201
the concept suggests that the ability of decision makers to be rational is limited by numerous constraints, such as complexity, time, money, and their cognitive capacity
Incremental model
pg. 202
managers take small, short term steps to alleviate a problem.
Intuition model
pg. 203
"going with your gut" -making a choice without the use of conscious thought or logical inference.
Business analytics
pg. 207
the term used for sophisticated forms of business data analysis.
example: portfolio analysis, in which an investment adviser evaluates the risks of various stocks.
Predictive modeling
pg. 208
a data-mining technique used to predict future behavior and anticipate the consequences of change.
Risk propensity
pg. 209
the willingness to gamble or to undertake risk for the possibility of gaining an increased payoff
Decision making style
pg. 209
reflects the combination of how an individual perceives and responds to information.
four styles of decision making
1.) directive
2.) analytical
3.) conceptual
4.) behavioral
Ethics officer
pg. 212
someone trained about matters of ethics in the workplace, particularly about resolving ethical dilemmas.
Decision tree
pg. 213
a graph of decisions and their possible consequences; it is used to create a plan to reach a goal.
Relaxed avoidance
pg. 215
"Theres no point in doing anything; nothing bads going to happen"
a manager decides to take no action in the belief that there will be no great negative consequences.
Relaxed change
pg. 216
"Why no just take the easiest way out?"
a manager realizes that complete inaction will have negative consequences but opts for the first available alternative that involves low risk.
-form of satisficing
Defensive avoidance
pg. 216
"Theres no reason for me to explore other solution alternatives"
a manager cant find a good solution and follows by (a) procrastinating, (b) passing the buck, or (c) denying the risk of any negative consequences.
-occurs in firms with high turnover
Panic
pg. 216
"This is so stressful, ive got to do somehting-anything-to get rid of the problem!"
a manager is so frantic to get rid of the problem that he cant deal with the situation realistically.
Deciding to decide
pg. 216
a manager agrees that he or she must decide what to do about a problem or opportunity and take effective decision making steps.
3 ways to help you decide whether to decide are to evaluate the following
1.) importance
2.) credibility
3.) urgency
Heuristics
pg. 217
strategies that simplify the process of making decisions.
Availability bias
pg. 218
managers use information readily available from memory to make judgments.
example: more coverage given to aids or breast cancer than to heart disease, leading ppl to think they are bigger killers.
confirmation bias
pg. 218
when people seek information to support their point of view and discount data that do not.
Representativeness bias
pg. 218
the tendency to generalize from a small sample or a single event.
example: just bc you hired a great sales rep from a particular university doesnt mean the next will be great.
Anchoring and adjustment bias
pg. 218
the tendency to make decisions based on an initial figure.
Escalation of commitment bias
pg. 219
whereby decision makers increase their commitment to a project despite negative information about it.
example: War
Groupthink
pg. 221
occurs when group members strive to agree for the sake of unanimity and thus avoid accurately assessing the decision situation.
Goal displacement
pg. 221
occurs when the primary goal is subsumed by a secondary goal.
What managers need to know about groups and decision making.
1.) they are less efficient
2.) their size affects decision quality
3.) they may be too confident
4.) knowledge counts.
Participative management (PM)
pg. 222
the process of involving employees in (a) setting goals, (b) making decisions, (c) solving problems and (d) making changes in the organization
Consensus
pg. 222
occurs when members are able to express their opinions and reach agreement to support the final decision.
Brainstorming
pg. 223
a technique used to help groups generate multiple ideas and alternatives for solving problems.
Electronic brainstorming
pg. 224
sometimes called "brainwriting", in which members of a group come together over a computer network to generate ideas and alternatives.
Delphi technique
pg. 224
is a group process that uses physically dispersed experts who fill out questionnaires to anonymously generate ideas; the judgments are combined and in effect averaged to achieve a consensus of expert opinion.
-useful in face to face discussions are impractical.