Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
36 Cards in this Set
- Front
- Back
|
Ideology |
Classic Marxism defines ideaologybas false consciousness or complex production of illusory ideas about the way society works and who benefits |
|
|
Karl Marx Econmics |
Society is controlled by who owns production (ruling class) and control ideological superstructures (education, church, media) Marx has economic argument. Class division is solely based on economics |
|
|
How ideology operates |
Ruling class promulgates systems of meaning to promote own interests Ruling class generalizes and universalize meanings Oppressed and subservient classes adopt ruling class ideas as own unintentionally |
|
|
Assumptions of ideological criticism |
Dominant ideologies maintained through rhetorical strategies. Media is tied to promote dominant ideology |
|
|
Noam Chomsky |
Manufacturing of consent through necessary illusion Indoctrination not inconsistent with democracy but is the essence of it. Manufacturing of consent is propaganda |
|
|
Antonio Gramscri hegemony and consent |
Diverse social groups attained hegemony, or dominance at different times through inducing consent of majority of subaltern groups to a sociopolitical constellation |
|
|
Antonio Gramsci culture and history |
Hegemony theory falls for historically specific sociology-cultural analysis of particular contexts and forces Gramsci’s approach requires social contextualization of all ideas, representation and cultural forms. |
|
|
Frankfurt school critical and cultural studies |
Frankfurt school inaugurated critical studies of mass communication and culture showing how media were controlled by groups who employed them to further their own interests and domination |
|
|
Frankfurt school mass communication studies |
Developed critical approach to cultural and communication studies combining Critiques of political economy Analysis Audience reception studies |
|
|
Frankfurt school |
Coined term “cultural industries” to signify process of industrialization of mass produced culture and commericalbimperatives which drive system |
|
|
Ideological criticism |
Tries to understand the ways which meanings are produced by and for individuals. Within social formation Includes the way narrative, visual or genetic structures orient our understanding and how they naturalize events and stories in media |
|
|
Ideological criticism: political economy |
The study of power relations that mutually constitute production, distribution and consumption of resources including communication resources. Agends of funders |
|
|
Ideological criticism: rave class gender |
Understanding discourses that ideologically constrict relationships between race class and gender can explain how identity is built and experienced |
|
|
When school of cultural studies was inaugurated |
University of bermingham center for contemporary arts 1964 |
|
|
Bermingham group came to concentrate on interplay of representation of class gender sexuality race ethnicity in media in response to what |
Social struggless and movements of the 60s and 70s |
|
|
Frankfurt school |
Capitalist societies and mass production: cultural industry |
|
|
Antonio Gramsci |
Hegemony Consent History and culture |
|
|
Antonio Gramsci |
Hegemony Consent History and culture |
|
|
Louis Althusser |
Ideology as system of representation |
|
|
British cultural studies analyzes what with Gramsci’a model of hegemony |
Hegemonic social and cultural forces of domination but also seeks counterhegemomic forces of resistance and struggle |
|
|
Briatish studies and audience |
Overcomes limitations of the previous theoretical notion of a passive audience in its conceptions of an active audience that can create meanings from oppositional readings of the texts |
|
|
Briatish studies and audience |
Overcomes limitations of the previous theoretical notion of a passive audience in its conceptions of an active audience that can create meanings from oppositional readings of the texts |
|
|
Encoding decoding |
Distinction must be made between encoding texts and deciding from consumers. There are oppositional ways to decode texts that may not be seen by creator |
|
|
Dominant reading |
Viewer agress and accepts dominant ideological message in text |
|
|
Dominant reading |
Viewer agress and accepts dominant ideological message in text |
|
|
Negotiated reading |
Viewer fits into dominant ideology, but needs to inflect it locally to take account social position |
|
|
Dominant reading |
Viewer agress and accepts dominant ideological message in text |
|
|
Negotiated reading |
Viewer fits into dominant ideology, but needs to inflect it locally to take account social position |
|
|
Oppositional reading |
Viewers social cultural situation puts them in direct opposition with dominant ideology |
|
|
Cultural appropriation |
Use of cultures symbols artifacts genres rituals or techs by members of different culture Active process and retains meaning of a stealing. |
|
|
Queer media studies |
Examines how media contribute to maintenance of sexual status in representation of social interactions |
|
|
Policy |
Shifts in regulatory opinions and political power have led to dramatic clashes between congress and fcc which have put regulation of industries on front page and center of heated public discussion. Specifically after deregulation promoted by Reagan |
|
|
Marxist |
Media consolidation process progressively fewer individuals ocontrol increasing shares of mass media. Before 48 and current media are monopolies |
|
|
Political economy |
Study of social relations, power relations, that constitute production distribution and exibition |
|
|
Trade agreements and alliances |
Lead multi billion dollar deals |
|
|
Localization |
Process of adapting a product or content to specific locale or market |
