Deca Test

Front 1

An employer may be liable for an employee's tort when the employees actions occur

Back 1

within the scope of his/her employment

Front 2

Loggins Forestry and Mill Company sells wood to henderson wood products. Henderson sells the wood to franklin constructioncompany. who uses the wood to build home and office buildings. What is the channel of distribution for the wood products

Back 2

Producer to industrial distributor to user

Front 3

One way to provide good customer service is to have sufficient inventory available when the customers

Back 3

place their orders

Front 4

Computer networking and information sharing among channel members at all levels have increased the levels of collaboration and

Back 4

transparency

Front 5

a manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it

Back 5

violates antitrust laws

Front 6

In relation to channel management, which of the following actions should the manufacturer take to effectively introduce a new product to the marketplace

Back 6

use appropriate promotional techniques to inform channel members

Front 7

One way that a manufacturer can foster positive reationships with its channel members is by

Back 7

providing training programs

Front 8

When you look for supporting evidence in published materials, you are evaluation the

Back 8

Credibility of the sources

Front 9

What is the most appropriate closing to include in a response to a customers email inquiry for product information

Back 9

Thank you for your interest in XWQ products. Please let me know if you have any additional questions

Front 10

Your supervisor has asked you to prepare a marketing status report for each of the companys six regional office. The most appropriate way to organize the information is

Back 10

by site location

Front 11

In which of the following documents is it most appropriate to include an executive summary

Back 11

complex research report

Front 12

holding a telephone conference call is an efficient way for mulitple employees to communicate at the same time when they

Back 12

work in different cities

Front 13

Kates coworker Jack is meeting with a very important german client tomorrow. Kate has been to germany several times and tells jack that german business people tend to be very formal and serious in business situations. After learning this information, Jack now knows that he should avoid

Back 13

using humor

Front 14

Which of the following is an example of a brand promise

Back 14

henderson photography- uniquely capturing your special moments is our priority

Front 15

Which of the following is a characteristic of the machine bureaucracy organizational structure

Back 15

specialization by work task

Front 16

What step can an organization take that will help it adapt quickly to changes in the marketplace

Back 16

develop contingency plans

Front 17

Items most likely to be subject to an excise tax include

Back 17

gasoline and ciggarettes

Front 18

Which of the following is a circumstance that is most likely to cause interest rates to increase

Back 18

tight money supply

Front 19

If one U.S. dollar is equal to $1.01018 canadian dollar, how much would you pay for a 16-gigabyte iphone that costs $299. U.S. dollars in Canadian dollars

Back 19

$302.05

Front 20

Sean was born and raised in quebec, and his grandparents are from ireland. Seans irish heritage is his

Back 20

subculture

Front 21

Which of the following is an example of a potentially unethical action associated with providing business information

Back 21

Discussing specific product development processes with external business sources

Front 22

Janet is busy advertisting executive trying to balance her job, family, and social responsibilities. Four days a week, Janet runs on a treadmill for an hour. After her workouts, Janet feels relaxed and focused. Janets excersize program helps her manage

Back 22

stress

Front 23

During a staff meeting, the sales manager said, " i want to take a moment to thank sophie for coordinating the behind the scenes efforts that have helped us land the Grisham account. I really appreciate her contribution to the company" What type of motivation is the sales manager providing sophie

Back 23

Performance recognition

Front 24

When you have the ability to communicate appropriately with teachers, work supervisors, and family members at different times, you are demonstarting adaptability in situations related to

Back 24

personal interactions

Front 25

To build collaborative relationships in the workplaces, employees should

Back 25

be open to new ideas

Front 26

what course of action can a lender take if a debtor's account is past due?

Back 26

file a judicial lien

Front 27

which of the following is an example of a payroll deduction

Back 27

health insurance

Front 28

One of the best ways to protect yourself against idendity theft is to

Back 28

monitor your credit and bank accounts continuously

Front 29

Which of the following financial services providers is most likely to provide a small, local coffee shop with business loans, checking and savings accounts, and overdraft protection

Back 29

Marley and Winston Commercial Bank

Front 30

What should accountants demonstrate when collecting accounting information and preparing financial documents

Back 30

Professional integrity.

Front 31

A financial planner advises a client to make a high-risk investment. This is an unethical action if the

Back 31

financial planners primary motive is to earn a large commision

Front 32

Why do human-resource mangers often post job openings on websites such as Monster.com and Careerbuilder.com

Back 32

To recruit employees

Front 33

By continuously monitoring internal marketing information, a business is often able to

Back 33

identify problems

Front 34

Which of the following is an example of an unethical practice related to obtaining marketing information about a competitor

Back 34

An OQR business associate poses as a security guard at the PRW corporations headquarters to obtain information about the corporations business activities

Front 35

A primary advantage of using internal databases to store marketing information is the ability to

Back 35

sort and classify different types of customer information quickly

Front 36

For legal purposes, a business that collects marketing information from its online customers should

Back 36

post its privacy policies on its websites

Front 37

Mara, a marketing researcher, watches customers as they shop for products and writes down her impressions of the customers behaviors. Mara is gathering _________, by _____________.

Back 37

primary, observing

Front 38

A business conducts marketing research when it needs to solve a problem or when it wants to

Back 38

identify a new market opportunity

Front 39

What type of research would a business conduct if it wanted to identify potential issues or opportunities?

Back 39

Exploratory

Front 40

The SBU Company developed a survey in which respondents are provided the same number of favorable and unfavorable rating options. This is an example of survey using a ________ scale

Back 40

balanced

Front 41

The purpose of asking the participants of a reseach study to maintain product diaries is to obtain marketing reasearch about consumers'

Back 41

purchasing habits

Front 42

What type of marketing data can a business obtain by reviewing its inventory reports and customers invoices?

Back 42

Customers' product preferences

Front 43

To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are

Back 43

open, friendly, and nonjudgemental

Front 44

Survey respondents indicated that they buy potato chips at the supermarket between three and five times per month. This is an example of

Back 44

range

Front 45

The primary reason for developing a marketing research belief is to

Back 45

Clarify the purpose of the research

Front 46

An individual returns a marketing-research survey that contains unanswered questions. This is an example of

Back 46

Non-response error

Front 47

Which of the following is the component of a questionnaire that guides respondents through the survey process

Back 47

Instructions

Front 48

What are the characterisitics of dissonance-reducing buying behavior?

Back 48

Expensive, infrequent purchase with high buyer involvement and few perceived differences

Front 49

In its marketing plane, ROKE athletic shoes states that it wants to increase its market share for 25- 40 year old professional females by six percent in the next 8 months. ROKE's marketing objective is related to

Back 49

Its target market

Front 50

To develop appealing promotional messages for a target audience, a marketer might build a profile of the typical buyer by considering demographic factors such as

Back 50

age, gender, and income

Front 51

what component of a marketing plan might a business use to summarize the results of its situation analysis?

Back 51

SWOT analysis chart

Front 52

When a situation analysis reveals that a competitors market share has steadily increased over the past year, the Franklin Electronics Company has identified an

Back 52

External Threat

Front 53

To determine the types of information that the business needs to operate, it is often beneficial to

Back 53

Obtain employees

Front 54

By searching the companys computer records, an employee obtained confidential information about a well know client which she/he discussed with a friend. Eventually the information was leaked to the media which embararassed the client and the business. What actiaon could the company have taken to prevent this unthecial behavior

Back 54

Use computer passwords to limit access to certain data

Front 55

What is the importance of the computer hard drive in a computer system?

Back 55

It permanently stores the computer program files and data

Front 56

What presentation software function allows the user to move and change the order of existing slides

Back 56

Slide sorter

Front 57

Which of the following is an example of a business that is most likely violating a safety regulation?

Back 57

The hoffman supply company blocks several of its doors with furniture and boxes

Front 58

Which of the following is a fastey procedure that businesses use to rack emplyees who must evacuate a building during an emergency

Back 58

Deignating a central meeting place for all employees

Front 59

Because Kevin worked late tuesday evening to complete a report, he was the lsat employee to leave the building. What procedure does kevin need to perform the building for unlawful entry

Back 59

set the security alarm

Front 60

Which of the following is the first step in the bidding process

Back 60

Identifying needs

Front 61

Determine if the following statement is true or false: The primary purpose of quality control measures is to evaulate employee efficiency levels

Back 61

False-businesses also use quality control measures to evaluate products, processes, and other business functions

Front 62

Which of the following is the primary benefit of keeping your personal workspace organized

Back 62

Higher efficiency

Front 63

Invention involves generating new ideas, and innovation involes

Back 63

Acting on ideas

Front 64

Which of the following is an example of an employee who is meeting his/her employers expectations

Back 64

Allison focuses on her work tasks so she can meet her deadlines

Front 65

Because the companys president was impressed with Ed's willingness to accept additional tasks and carry them out without a lot of direction she/he promoted ed to a mangement postition. What personal trait does ed posses that helped him advance in his career

Back 65

Initiative

Front 66

If a pharmaceutical company sets an unnecessarily high price for a livesaving drug, it is behaving in a _______ manner.

Back 66

Socially irresponsible

Front 67

The use of electronically bar-coded price tags on goods has increased the

Back 67

Number of customer self checkout stations

Front 68

Companies A,B,AND C sell similar products. Together, they recently decided to sell their products for the same price. In what unethical activity are the businesses engaging

Back 68

Price fixing

Front 69

A business might reduce a products price during the growth phase of the products life cycle because

Back 69

Competitiors have introduced similar products to the marketplace

Front 70

What form of technology helps businesses track their production supplies and resale products in real time

Back 70

Radio frequency identification

Front 71

So that customers can make appropriate buying decisions, product lables should contain

Back 71

accurate information

Front 72

After a korean auto maufacturer built a plant in ames, iowa, Kwan noticed a substantial growth of Korean residents in the area, many of who were relocated to Ames to work for the plant. Kawn decided to import korean goods and sell them in a small korean specialty store near town. This is an example of a product opportunity resulting from

Back 72

Shifts in population ethinicity

Front 73

A primary role of the facilitator in a group brainstorming session that is generating product ideas is to

Back 73

Encourage participation

Front 74

Which of the following is a facotr used for grading product

Back 74

Product contents

Front 75

What can businesses do to reduce risks associated with personal injuries and product damage due to improper product use

Back 75

Provide detailed written instruction

Front 76

Product bundling is an effective method to sell goods and services because it

Back 76

Creates a sense of value for the customer

Front 77

To gain a competitive advantage, a business carefully selects channel members and trains them to provide customers with superior expertise and service. This business is positioning its products by focusingon

Back 77

Channel differentiation

Front 78

What does a successful corporate brand communicate and how should it communicate them

Back 78

Benefits, consistently

Front 79

When positioning a corporate brand, what is a marketer trying to determine by comparing the comoanys own product attributes with those of the competition

Back 79

Points of difference

Front 80

During which stage of the product life cycle should a business focus on the points of difference between its product and its competitors procuts

Back 80

growth

Front 81

A television commercial for antonios pizza shop makes the following statement "Our pizza contains the freshest ingredients around" this is an example of

Back 81

Puffery

Front 82

When a business sets up a facebook account to communicate with its existing and potential customers what technological tool is it using

Back 82

Social networking

Front 83

What is the government likely to do, if it determines that a company has engaged in deceptive advertising

Back 83

require the company to place corrective advertising

Front 84

Alexandria has been using look so good cosmetics for several years and would not consider changing brands. In fact, alexandrria likes the cosmetics so much that she has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look so good products, and encourages them to try the cosmetics. What type of word of mouth marketing is alexandria using?

Back 84

organic marketing

Front 85

During one scene of a popular tv show, an actor pours a box of brand name cereal into a bowl and beings to eat it this is an example of

Back 85

product placement

Front 86

What interactive communication channel do businesses use to share company information with their various publics?

Back 86

blogs

Front 87

to maximize the impact of a print advertisement, the headline,copy, graphics, and signature should be coordinated to

Back 87

create visual appeal

Front 88

which of the following is an activity that is performed by a business's public relations department

Back 88

coordinating speaking engagements for employees

Front 89

a business that wants to obtain a lot of publicity about a new product should send a formal announcement to an external audience, such as the

Back 89

media

Front 90

What can a business do to attract trade show attendees to the business's display or booth?

Back 90

Hold a prize drawing or raffle

Front 91

a business might choose to participate in a regional trade show instead of a national trade show because regional trade shows

Back 91

are usually less expensive than national trade shows

Front 92

A business plans to launch a new product in the next year. When developing its promotional plan, the business should

Back 92

allocate a portion of its budget to promote the new product

Front 93

one way that a salesperson can provide customer service after a sale has been made is by

Back 93

ensuring that the order is processed correctly

Front 94

When a customer brought back a coffee maker without a sales reciept, Tallman's department store applied the current selling price of the item to a gift card for the customer to use in the store. This is an example of a _____policy

Back 94

return

Front 95

Which of the following is an example of unethcial selling behavior that directly affects employee-to-employee relationships

Back 95

To win a departmental sales contest, a salesperson claims to have processed a sales transaction before it has been formalized

Front 96

what form of technology are salespeople using that eliminates the need to carry a laptop and personal data assistant while making sales calls?

Back 96

smartphone

Front 97

A salesperson says to a customer, " Mr. Michaels, i wouldn't buy from davenport electronics. That company buys parts for its products from sweatshops and the items dont meet safety codes. Its products usually break within six months" In many jurisdictions, the sales person is violating selling regulations related to

Back 97

Business defamation

Front 98

Which of the following is a question that a salesperson is mostlikely to ask during the reaching clousre phase of a sale

Back 98

Would you like yo use your credit care to pay for the camera

Front 99

Because carlos considered the vehicles reliability ratings, gas-mileage savings, and warranty before he decided to purchase his new car,his motives were based on

Back 99

Facts