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11 Cards in this Set
- Front
- Back
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Specialist Provider |
A company that only provides one form of media |
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Conglomerate |
A company composed of subsidiaries owned by a parent company |
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Independent Companies |
Companies that aren’t part of a conglomerate |
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Joint venture |
When two companies work together for mutual benefit |
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Produce (Three Stages) |
Pre-Production, Production, Post-Production |
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Distribution (Two Stages) |
Advertising, Supplying |
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Public Service Broadcaster |
A company that makes content focused on the public benefit, rather than profit |
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Cross-Media |
A Company that creates multiple forms of media |
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Vertical integration |
One company working together, in different departments to create a product. (Value Chain) |
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Horizontal Integration |
When a parent company uses more than one of it’s subsidiaries to create a product. (Marvel+Disney Parks, Haunted Mansion Comics) |
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Synergy |
Increased Efficiency/Profit due to Vertical/Horizontal Integration |
