According to the case study two major ways in which company can grow I will use the organic growth and Horizontal Integration.
Organic growth: Involve “increasing sales and new customers for the existing to improve profitability.” (The Times 100, 2001).
This kind of growth occurs as a result of expansion strategy; two companies may come together with the intention of expanding their business to target more customers to increase their sales volumes. The companies may learn from each other, share ideas and come up with a good business strategy for the benefits of both parties.
The second is the Horizontal Integration: This “refers to a situation where two firms at the same stage of production join.” (The Times 100, 2001). For example if a food
Organic growth: Involve “increasing sales and new customers for the existing to improve profitability.” (The Times 100, 2001).
This kind of growth occurs as a result of expansion strategy; two companies may come together with the intention of expanding their business to target more customers to increase their sales volumes. The companies may learn from each other, share ideas and come up with a good business strategy for the benefits of both parties.
The second is the Horizontal Integration: This “refers to a situation where two firms at the same stage of production join.” (The Times 100, 2001). For example if a food