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37 Cards in this Set
- Front
- Back
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Brand |
A name, term, symbol, design, or combination thereof that identifies a seller's products and differeentiate them from competitors products. |
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Brand Equity |
The value of company and brand names |
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Brand Extention |
The practice of introducting new varieties, flavours, formats, or products under a brand name that is already well established in the market. |
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Brand Loyalty |
A consistance preference for one brand over all others |
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Brand Mark |
The elements of a brand that cannot be spoken |
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Brand Name |
That part of a brand that can be spoken, includeing letters, words, and numebers |
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Business Product/ Industrial Product |
A product used to manufacutre other goods or services, to facilitate an organization's operations, or to resell to other customers. |
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Cobranding |
Placing tow or more brand names on a product or its package |
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Consumer Product |
A product bough to satisfy an individuals personal wants |
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Convience Product |
A relatively inexpenseive item that meits little shopping effort |
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Express Warranty |
A written guarantee. |
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Family Brand |
Marketing several different products under the same brand name |
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Generic Product Name |
Identifies a product by class or type and cannot be trademarked. |
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Global Brand |
A brand where at least 20% of the product is sold outside its home country or region |
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Implied Warranty |
An unwritten guarantee that the good or service is fit for the purpose for which it was sold. |
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Individual Branding |
Using different brand names for different products |
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Informational Labelling |
A type of package labelling designed to help consumers make proper product selections and lower congnitive dissonance after the purchase |
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Manufacturer's Brand |
The brand name of ta manufacturer. |
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Persuasive Labelling |
A type of labelling that focuses on a promotional theme or logo; consumer information is secondary. |
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Planned Obsolescence |
The practice of modifying products so that those that have already been sold become obsolete before they actually need replacement. |
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Private Brand |
A brand name owned by a wholesaler or retailer |
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Product |
Everything, both favourable and unfavourable, that a person receives in an exchange. |
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Product Item |
A specific version of a product that can be designated as a distinct offering among an organizations products. |
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Product Line |
A group of closely related product items . |
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Product Line Depth |
The number of product items in a product line |
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Product Line Extention |
Adding additional products to an existing product line in order to compete more broadly in the industry. |
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Product Mix |
All products that an organization sells |
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Product Mix Width |
The number of product lines an organization offers |
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Product Modification |
Changing one or more of a product's charactertistics |
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Service Mark |
A trademark for a service |
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Shopping Product |
A product that requires comparion shopping because it is usually more expensive than a conivence product and is found in fewer stores. |
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Speciality Product |
A particular item for which consumers search extensively for which they are very recluctant to accept subsitutes. |
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Trademark |
The exclusive right to use a brand or part of a brand |
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Universial Product Codes (UPC's, Bar Code) |
Series of thick and thn vertical lines, readbale by computerized optical scanners, that represent numbers used to track products. |
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Unsought Products |
A product unknown to the potential buyer pr a known product that the buyer does not actively seek. |
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UPC |
Universal Product Code |
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Warrenty |
A confrimation of the quality or performance of a good or service. |
