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34 Cards in this Set
- Front
- Back
Political socialization |
The process by which individuals acquire their political values and outlooks |
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Political Elites |
Individuals who control significant wealth, status, power, or visibility and who, consequently have significant influence over public debates |
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Random sample |
A sample in which everyone in the population has an equal probability of being selected |
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Sampling frame |
A designated group of people from whom a set of poll respondents is randomly selected |
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Demographic group |
People sharing specific factors like age, ethnicity/race, religion, or country of origin |
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Likely voters |
Persons identified as probable voters in an upcoming election. Often preferred by polling organizations, but difficult to specify with great accuracy |
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Framing effects |
The way the wording of a polling question influences a respondent |
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Push poll |
A form of negative campaigning that masquerades as a regular opinion survey. They usually feature unflattering information about an opponent |
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Margin of sampling error |
The degree of inaccuracy in any poll, arising from the fact that surveys involve a sample of respondents from a population, rather than every member |
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Response bias |
The tendency of poll respondents to misstate their views, frequently to avoid “shameful” opinions that might appear sexist or racist |
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Bandwagon effect |
When people join a cause because it seems popular or support a candidate who is leading in the polls |
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Boomerang effect |
The discrepancy between candidates high poll ratings and election performance, caused by supports assumption that an easy win means they need not turn out. |
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Nonattitudes |
The lack of a stable perspective in response to opinion surveys |
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Information shortcuts |
Cues about candidates and policies drawn from everyday life |
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Groupthink |
The tendency among a small group of decision makers to converge on a shared set of views. It can limit creative thinking or solutions to policy problems |
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Survey research |
Systematic study of a defined population, analyzing a representative samples view to draw inferences about the larger public’s views. Also termed opinion poll |
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Mandate |
Political authority claimed by an election winner as reflecting the approval of the people |
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Approval rating |
A measure of public support for a political figure or institution |
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Policy agenda |
The issues that the media covers, the public considers important, and politicians address. Setting the agenda is the first step in political action |
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Traditional participation |
Engaging in politics through the formal channels of government and society |
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Civic voluntarism |
Citizen participation in public life without government incentives or coercion, such as getting together to build a playground |
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Direct action |
Participating outside of normal political and social channels through civil disobedience, demonstrations, and even riots |
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Civil disobedience |
Protesting laws one considers unjust by refusing to obey them and accepting the punishment |
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Political voice |
Exercising ones public rights, often through speaking out in protest or in favor of some policy change |
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Social capital |
Relations between people that build closer ties of trust and civic engagement, yielding productive benefits for the larger society |
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Political mobilization |
Efforts to encourage people to engage in the public sphere: to vote for a particular candidate (and donate money, work on the campaign, etc.) or to get involved in specific issues |
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Issue advocacy |
Organized effort to advance (or block) a proposed public policy change |
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Voter turnout |
a measure of what proportion of eligible voters or voting age voters cast a ballot in a given election |
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Paradox of voting |
For most individuals, the cost of voting (acquiring necessary information, traveling to polling site, and waiting in line) outweighs the apparent benefits. Economic theory would predict very low voter turnout, given this analysis. |
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Clicktivism |
Democratic engagement in an online age: point your mouse, click, and you have donated funds, “liked” a candidate, or (in some states) even cast your vote. |
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Din |
Shorthand for the sheer volume of information and noise generated by online sources. It can be a disincentive to participate politically |
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Benchmark polls |
Conducted by a campaign as the race begins, these surveys provide a basis for comparison, or a “benchmark” for later polls. With a benchmark number candidates can tel if their likelihood of winning is rising or falling |
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Benchmark polls |
Conducted by a campaign as the race begins, these surveys provide a basis for comparison, or a “benchmark” for later polls. With a benchmark number candidates can tel if their likelihood of winning is rising or falling |
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Straw polls |
Informal polls carried out by local party organizations or news outlets. They often involve actual (non binding) votes cast by party members. Media organizations report results, especially during presidential primaries |