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34 Cards in this Set

  • Front
  • Back

Political socialization

The process by which individuals acquire their political values and outlooks

Political Elites

Individuals who control significant wealth, status, power, or visibility and who, consequently have significant influence over public debates

Random sample

A sample in which everyone in the population has an equal probability of being selected

Sampling frame

A designated group of people from whom a set of poll respondents is randomly selected

Demographic group

People sharing specific factors like age, ethnicity/race, religion, or country of origin

Likely voters

Persons identified as probable voters in an upcoming election. Often preferred by polling organizations, but difficult to specify with great accuracy

Framing effects

The way the wording of a polling question influences a respondent

Push poll

A form of negative campaigning that masquerades as a regular opinion survey. They usually feature unflattering information about an opponent

Margin of sampling error

The degree of inaccuracy in any poll, arising from the fact that surveys involve a sample of respondents from a population, rather than every member

Response bias

The tendency of poll respondents to misstate their views, frequently to avoid “shameful” opinions that might appear sexist or racist

Bandwagon effect

When people join a cause because it seems popular or support a candidate who is leading in the polls

Boomerang effect

The discrepancy between candidates high poll ratings and election performance, caused by supports assumption that an easy win means they need not turn out.

Nonattitudes

The lack of a stable perspective in response to opinion surveys

Information shortcuts

Cues about candidates and policies drawn from everyday life

Groupthink

The tendency among a small group of decision makers to converge on a shared set of views. It can limit creative thinking or solutions to policy problems

Survey research

Systematic study of a defined population, analyzing a representative samples view to draw inferences about the larger public’s views. Also termed opinion poll

Mandate

Political authority claimed by an election winner as reflecting the approval of the people

Approval rating

A measure of public support for a political figure or institution

Policy agenda

The issues that the media covers, the public considers important, and politicians address. Setting the agenda is the first step in political action

Traditional participation

Engaging in politics through the formal channels of government and society

Civic voluntarism

Citizen participation in public life without government incentives or coercion, such as getting together to build a playground

Direct action

Participating outside of normal political and social channels through civil disobedience, demonstrations, and even riots

Civil disobedience

Protesting laws one considers unjust by refusing to obey them and accepting the punishment

Political voice

Exercising ones public rights, often through speaking out in protest or in favor of some policy change

Social capital

Relations between people that build closer ties of trust and civic engagement, yielding productive benefits for the larger society

Political mobilization

Efforts to encourage people to engage in the public sphere: to vote for a particular candidate (and donate money, work on the campaign, etc.) or to get involved in specific issues

Issue advocacy

Organized effort to advance (or block) a proposed public policy change

Voter turnout

a measure of what proportion of eligible voters or voting age voters cast a ballot in a given election

Paradox of voting

For most individuals, the cost of voting (acquiring necessary information, traveling to polling site, and waiting in line) outweighs the apparent benefits. Economic theory would predict very low voter turnout, given this analysis.

Clicktivism

Democratic engagement in an online age: point your mouse, click, and you have donated funds, “liked” a candidate, or (in some states) even cast your vote.

Din

Shorthand for the sheer volume of information and noise generated by online sources. It can be a disincentive to participate politically

Benchmark polls

Conducted by a campaign as the race begins, these surveys provide a basis for comparison, or a “benchmark” for later polls. With a benchmark number candidates can tel if their likelihood of winning is rising or falling

Benchmark polls

Conducted by a campaign as the race begins, these surveys provide a basis for comparison, or a “benchmark” for later polls. With a benchmark number candidates can tel if their likelihood of winning is rising or falling

Straw polls

Informal polls carried out by local party organizations or news outlets. They often involve actual (non binding) votes cast by party members. Media organizations report results, especially during presidential primaries