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18 Cards in this Set

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the mental activities associated with thinking, knowing, remembering, and communicating.
cognition
these kind of psychologists study metal activities, including the logical and sometimes illogical ways in which we create concepts, solve problems, make decisions, and form judgments.
a mental grouping of similar objects, events, ideas, or people.
concept
the word chair sums up a variety of items - a baby's high chair, a reclining chair, the chairs around the dinning room table, a dentist's chair, etc.
a mental image or best example of a category. Matching new items to this provides a quick and easy method for including items in a category
prototype
If asked to imagine a bird, most people quickly come up with a mental picture that is something like this American robin. It takes them a bit longer to conceptualize a penguin as a bird because it does not match the best example of a small, feathered, flying creature.
a methodical, logical rule of procedure that guarantees soling a particular problem.
alorithm
to search for chutney you could search every supermarket aisle.
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone.
heuristic
to search for chutney you could check the mustard, spice, and gourmet sections of the supermarket.
a sudden and often novel realization of the solution to a problem; it contrasts with strategy-based solutions.
insight
a 10 year old displayed this in solving the problem of how to rescue a young robin that had fallen into a narrow 30" deep hole.
a tendency to search for information that confirms one's preconceptions.
confirmation bias
Peter Wason's three-number sequence experiment (2-4-6)
the inability to see a problem from a new perspective; an impediment to problem solving.
fixation
How would you arrange six matches to form four equilateral triangles? If your attempts to solve this problem are all in 2D, this inability has happened to you.
a tendency to approach a problem in a particular way, especially a way that has been successful in the past but may or may not be helpful in solving a new problem.
mental set
given the sequence O-T-T-F-?-?-?, what are the final three letters? Most have difficulty recognizing that they are F(ive), S(ix), & S(even) Know knowing that, could you do this one: J-F-M-A-?-?-? (think months)
the tendency to think of things only in terms of their usual functions; an impediment to problem solving.
functional fixedness
A person may ransack the house for a screwdriver when a dime would have turned the screw.
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead one to ignore other relevant information.
representativeness heuristic
This person is short, slim, and likes to read poetry. Is this person a professor or a truck driver? Before you make your answer, consider how many more truck drivers there are from professors.
estimating the likelihood of events based on their availability in memory; if instances come readily to mind, we presume such events are common.
availability heuristic
The faster people can remember an instance of some event, such as a broken promise, the more they expect it to recur.
the tendency to be more confident than correct - to overestimate the accuracy of one's beliefs and judgments.
overconfidence
"I feel 98% certain that the population of New Zealand is more than __ but less than __."
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
framing
consumers respond more positively to ground beef described as 75% lean rather than 25% fat.
the tendency for one's preexisting beliefs to distort logical reasoning, sometimes by making invalid conclusions seem valid, or valid conclusions seem invalid.
belief bias
1) some communists are golfers
2) all golfers are Marxists
3) some communists are Marxists

1) some communists are golfers
2) all golfers are capitalists
3) some communists are capitalists
clinging to one's initial conceptions after the basis on which they were formed have been discredited.
belief perseverance
do risk takers or cautious people make better fire fighters? once we've formed opinions on a question like this and developed reasons for our views, we tend to cling to our beliefs- even if the basis for our opinion is undermined.
the science of designing and programing computer systems to do intelligent things and to simulate human thought processes, such as intuitive reasoning, learning, and understanding language.
artificial intelligence (AI)
Futuristic visions of artificial intelligence, as represented by Data in Star Treck, are far from reality. But things like house-vacuuming robots are in our near future.
computer circuits that mimic the brain's interconnected neural cells, performing tasks such as learning to recognize visual patterns and smells.
computer neural networks
A $1000 personal computer will match the computing speed and capacity of the human brain by around the year 2020.