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25 Cards in this Set
- Front
- Back
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the study of the flow of products from producer to consumer is called |
marketing |
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what are the two types of marketing efficancy |
operational pricing |
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the objective of marketing is to |
translate needs to wants |
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five economic factors that affect consumer behavior |
p of good p of subs cost of repair availability |
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the last step of the marketing concept is to be ______ oriented |
customer |
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three physical marketing functions |
transportation storage processing
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maslows hierarchy |
physiological safety belongingness esteem needs aesthetic |
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five stages of product life cyle |
growth development introduction maturity sales development |
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two ways to segment a market |
geographic operating characteristics demographic |
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one can purchase insurance to reduce effects of ______ risk |
physical |
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SWOT |
Strengths weaknesses opprotunities threats |
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the process of anticipating the needs of _____ customers and finding ways to meet those needs _________ is the definition of marketing |
targeted profitability |
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to establish a position in the futures market that is equal and opposite to an existing positon in the cash market |
hedging |
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jewelry would be an example of a ____ good |
shopping |
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marketing channel |
path that a good takes
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three approaches to marketing |
product driven sales driven market driven |
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factors that affect consumer behavior |
economic psychological social
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marketing functions |
physical functions facilitating functions exchange functions |
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futures contract |
binding agreement location price quantity
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marketing mix |
product promotion price place |
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____% of sales were products that didnt exist ten years ago |
50 |
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what is a value bundle |
product service information
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things that effect the length of product cyle |
product competition technical change market acceptance ease of entry |
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classifications of consumer products |
convenience shopping specialty |
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four methods of promotion |
personal selling advertising sales promotion public relations |
