Question 1:
A- Marketing is a set of processes or activities that seek to discover the desires of customers and develop a range of products or services that satisfy their desires and achieve the organization's profitability within a suitable period of time. Marketing can be defined as the art of selling, but sales are part of the process.
From the societal point of view, marketing is the link between the material needs of the community and the response to the patterns of the economy by delivering the value of a product or service to customers. Marketing can be considered as a business function for an enterprise and a set of mechanisms that create and reach value to customers and deal with clients in a way that benefits the enterprise shareholders …show more content…
* Product concept is the idea that you want quality, performance, and features in products. Therefore, the company must continue to improve and develop the product
* The concept of selling is the idea that consumers will not buy enough products unless the company makes great efforts in sales and promotion.
* The concept of marketing is the idea that the achievement of organizational goals depends on the knowledge of the desire and need of customers beneficiaries and provide what is better than the interviewees.
* The concept of community marketing is that any marketing decision of the institution must be at the wishes of consumers, the requirements of the institution, the long-term interests of consumers, and the interests of society in the long term.
Therefore, the institution must link its marketing activity with the wishes of the community.
In my view, the concept of marketing is more widely used today in institutions because customers are looking for what they want at a lower price.
Question …show more content…
The main elements of the marketing mix for each company are the product, price, location and promotion. Kellogg has used it carefully by:
Product - has introduced a wide variety of popular products and introduced exciting new products regularly to the market.
Price - It has priced its products to get its customers the best product at a reasonable price and also diversified its products to be accessible to all segments of society.
Place - Make sure that its products are available wherever the shoppers are, such as supermarkets, selling through electronic reality and understanding the behavior of
A- Marketing is a set of processes or activities that seek to discover the desires of customers and develop a range of products or services that satisfy their desires and achieve the organization's profitability within a suitable period of time. Marketing can be defined as the art of selling, but sales are part of the process.
From the societal point of view, marketing is the link between the material needs of the community and the response to the patterns of the economy by delivering the value of a product or service to customers. Marketing can be considered as a business function for an enterprise and a set of mechanisms that create and reach value to customers and deal with clients in a way that benefits the enterprise shareholders …show more content…
* Product concept is the idea that you want quality, performance, and features in products. Therefore, the company must continue to improve and develop the product
* The concept of selling is the idea that consumers will not buy enough products unless the company makes great efforts in sales and promotion.
* The concept of marketing is the idea that the achievement of organizational goals depends on the knowledge of the desire and need of customers beneficiaries and provide what is better than the interviewees.
* The concept of community marketing is that any marketing decision of the institution must be at the wishes of consumers, the requirements of the institution, the long-term interests of consumers, and the interests of society in the long term.
Therefore, the institution must link its marketing activity with the wishes of the community.
In my view, the concept of marketing is more widely used today in institutions because customers are looking for what they want at a lower price.
Question …show more content…
The main elements of the marketing mix for each company are the product, price, location and promotion. Kellogg has used it carefully by:
Product - has introduced a wide variety of popular products and introduced exciting new products regularly to the market.
Price - It has priced its products to get its customers the best product at a reasonable price and also diversified its products to be accessible to all segments of society.
Place - Make sure that its products are available wherever the shoppers are, such as supermarkets, selling through electronic reality and understanding the behavior of