What is Customer Relationship Management Essay

1444 Words 6 Pages
Customer managers apply different perspectives to their work with strategic customers. Relationship marketing is a tool that is used to sustain the loyalty between customer and organization by developing a level of “trust.” One characteristic of “loyalty programs” aims at creating strong lasting relationships while developing a commitment to their company.
2. Describe in detail the 4 buying influences and their characteristics in B2B marketing
B2B buying influences consist of supplier Web sites, infomediaries, market makers, and customer communities (Keller, 2012, p. 439). Characteristics such as product availability, product delivery, and market value are making pricing affects transparent within the B2B partnerships. Product
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When introducing new software within a very competitive market, perhaps approaching the entire market instead of limiting the brand to a certain population, geographical location, and/or simply on-line. One example would be to market this software to the general public if its designed intentions were developed for large organizations. This is a preliminary step in brand management.
5. What are the key attributes of service quality, give me examples of good service and bad service and indicate how you would improve bad service – what would be the program
Key attributes for service quality include market/product assessments, method/channel/market of delivery, while meeting the need of customers and client expectations. Good “quality” service would include methods that quickly identify potential customer related problems. Poor service would obvious be neglecting the insightful feedback that companies value. Implementing customer satisfaction and/or loyalty programs; in addition to internal policy evaluation, may aid in reducing such affected individuals.
6. How do companies price products and give examples of the 6 steps in pricing
Many organizations will utilize pricing strategies as part of their competitiveness in pricing and will utilize evaluations and research methods and statistics to accomplish this task. Steps for effectively and competitively pricing your product include branding it, qualitative and quantitative research, evaluating market

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