Nordstrom was built on the founding philosophy: “offer the customer the best possible service, selection, quality, and value.” To this day, the company still continues to operate under these standards, and to go above and beyond for their customers.
The most successful retail strategy that Nordstrom employs is, of course, their outstanding customer service. It is unmatched among retailers and has made them a staple in the world of fashion retail.
Another one of Nordstrom’s most successful retail strategies is their expansion into outlet business, both in-store and online. Nordstrom Rack offers high-end, brand name clothing and accessories at a large discount to consumers all across the U.S. It was first opened in 1973 in Seattle, Washington and has now grown to over 100 store locations. (Nordstrom.com) Nordstrom Rack allows for a more diverse consumer group, allowing people to purchase Nordstrom-quality products without necessarily paying the Nordstrom price. …show more content…
Meaning, you could go to other similar retail stores such as Macy’s or Dillard’s to get relatively the same merchandise, but you will not get the same level of service that you will receive at Nordstrom. Nordstrom knows that people are willing to pay more for exceptional customer service since that is such a big part of the shopping experience. As Erik Nordstrom, President of Stores said, “In simple terms, fashion is what sells. With compelling merchandise and unyielding commitment to customer service, we can be the retailers customers trust.” (Nordstrom.com) Nordstrom not only has a “return with no questions asked policy,” as soon as a customer walks into a store, Nordstrom has a personalized sales associate that will research your shopping habits and help direct you to the section that they think you would be more interested
The most successful retail strategy that Nordstrom employs is, of course, their outstanding customer service. It is unmatched among retailers and has made them a staple in the world of fashion retail.
Another one of Nordstrom’s most successful retail strategies is their expansion into outlet business, both in-store and online. Nordstrom Rack offers high-end, brand name clothing and accessories at a large discount to consumers all across the U.S. It was first opened in 1973 in Seattle, Washington and has now grown to over 100 store locations. (Nordstrom.com) Nordstrom Rack allows for a more diverse consumer group, allowing people to purchase Nordstrom-quality products without necessarily paying the Nordstrom price. …show more content…
Meaning, you could go to other similar retail stores such as Macy’s or Dillard’s to get relatively the same merchandise, but you will not get the same level of service that you will receive at Nordstrom. Nordstrom knows that people are willing to pay more for exceptional customer service since that is such a big part of the shopping experience. As Erik Nordstrom, President of Stores said, “In simple terms, fashion is what sells. With compelling merchandise and unyielding commitment to customer service, we can be the retailers customers trust.” (Nordstrom.com) Nordstrom not only has a “return with no questions asked policy,” as soon as a customer walks into a store, Nordstrom has a personalized sales associate that will research your shopping habits and help direct you to the section that they think you would be more interested