Whether it is finding out “who shot J.R.” on Dallas or how Dr. Doug Ross will leave County General on E.R. it is the serialized storytelling format that has continually grasped the attention of television viewers around the world. What is it about these shows that keep viewers coming back for more? This essay will be answering that question and more by taking a look at how serialized stories came to be, and more importantly what shows made it the success that it has become in television. This will be done by looking at where the genera has gone, what struggles it has faced, and will finish with a look towards the future to see where the genera is headed.
To begin this discussion it is important to first understand what exactly a
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More importantly however, was Philips business sense. Philips saw the marketing potential in her dramas, and thus created special opportunities for seamless product integration within her series. This gave advertisers a new way to get the most out of their advertising dollars. After Painted Dreams, Philips moved on to create and work on such iconic shows as The Guiding Light, As the world Turns, Another World, Days of Our Lives and, most importantly for this essay, played a vital role in the early days of the first American primetime serialized series Peyton Place (IMDB).
Before discussing Peyton Place however, one has to note its inspiration the British series Coronation Street. Having originally begun as a 13 episode whim of the show’s creator Tony Warren, Coronation Street has since gone on to become one of the most iconic British television series of all time. It has also gone on to claim the title of world’s longest running drama by celebrating its 50th anniversary on December 9th 2010 (Corrie.net). The original premise of the series was a look into the lives of the residence in a small working class neighborhood called Weatherfield and those who live on Coronation Street. With drama rooted in character development and ratings stunts such as live episodes and tram crashes, Coronation Street has won a spot in the nations heart, and has become “must see TV” for viewers