Essay about Types of Advertising used by Businesses

1902 Words 8 Pages
Advertising, this is a form of marketing communication. It’s the promotion of goods and services through impersonal media; it is used by the businesses to call the public’s attention and to convince, persuade and encourage them to buy their products. Advertising also gives information about the products and services that is being offered. Sometimes, business promotes their product/services in a boastful or ostentatious way. This is also the profession of planning, designing, and writing advertisements. Advertisements are usually found in magazines, newspapers, on the television, and on the Internet.
There are many types of advertising. First is online advertising.People nowadays are into the internet. According to statistics, as of 2012,
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According to Lane and Russel (2001), “Advertising is a communication tool”. Advertising is the activity of attracting the public’s attention. Businesses use advertising to promote their products and services to the people who can be through media, magazines and news paper, etc. According to Arens and Weigold (2013), “Advertising is also defined as salesmanship in print, driven by a reason”. In this quote, it was mention that advertising is a salesmanship in print. Salesmanship means the ability or effectiveness in selling a product or services. There are different techniques of advertising a certain product such as print ads. The most common and popular technique is the television ads. There are also digital ads and electronic media that is used in promoting products. Those techniques that are mentioned could help businesses. Advertising play an essential or important role in the business, because it is one of the tool to the success of a business. It helps in increasing sales of the business. Advertising also creates awareness to the people. According to the American Marketing Association [AMA](n.d) "Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor." Based on this quotation, advertise means the act to inform the

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