The Protestant Ethic and the Spirit of Capitalism Essay
When enjoying the benefits being brought, it is also vital that people should not be …show more content…
Klein (2000) claimed that this branding process is indeed the root of protest as young people realize this as an invasion of young identity. Hence, this leads to the establishment of anti-corporate movements as well as against capitalism. Chapman (2002) further developed Klein's ideas and investigated into how corporations infect culture. Several principles depict the situation, such as the use of logo and sponsorship of cultural events. At the end part of the article, Chapman also realised the consequences of excessive branding, which would be discussed later on.
According to Ritzer (2005), McDonaldization is defined as the process by which principles of fast food restaurants have come to dominate virtually every aspect of society. Efficiency allows corporations to search for optimum scale and maximise profits, which is the most wanted goal for the business. The widespread use of nonhuman technology, in replacement of human labours, helps to eliminate uncertainty. Often people can have acts in unanticipated ways, but non-human technology ease this apprehension as they are instructed by programs. As a result, the business tend to use technology as they produce