Essay on SWAT Analysis of Amazon's Original Business Plan

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Looking at Bezos’s business model from an entrepreneurial standpoint is very interesting. He decided to take a very unique approach to business and in doing so he took some big risks to get where he is today. For a company like Amazon that is constantly pushing the boundaries and moving into new territory one could do a SWAT analysis for nearly every year they have been in business and it would look drastically different. For now I want to retrospectively focus on the initial plan that Bezos laid out and strengths, weaknesses, opportunities, and threats that came with it.
There were many strong points in Bezos’s business plan. He carefully planned every detail of this business. One of the key strengths that Bezos relied upon was his
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He was swimming against the current. Investor’s would have trouble initially sharing his vision without the numbers to back it up.
The opportunities in this venture were enormous. The “wake-up call” that invited Bezos to enter the online retail market was when he came across a report projecting annual web growth at 2,300 percent. To Bezos that report was the essence of the term “business opportunity”. In a 1998 article in Success magazine, just one year after going public, Bezos declared:
I projected myself into my 80s and asked what regrets I had about my life. And I realized that, at 80, I probably wouldn’t even remember all the things that seemed so important right then, like forgoing the end-of-year Wall Street bonus. But I would definitely remember that I’d ignored the emergence of the Internet just as it was happening and tell myself I’d been a fool.
He was at a crucial time where investors were beginning to take notice of online retailers, and consumers were warming up to the idea of buying products online. Bezos drew up a list of 20 items that he could potentially sell online. He did thorough research on all of them and found that the greatest potential was in selling books. At the time the book market was $82 billion worldwide, and it offered a great range of products for him to sell in one category. Along with any good opportunities come potential threats. One of the threats to Bezos’s success was that he

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