HIV/AIDS has been named a global epidemic, which has not only affected many developing countries but specifically has had a tremendous impact on South Africa. It has been one of the leading causes of death and continues as a public health concern which needs to be controlled. To be able to understand the role of health campaigns in South Africa and their efficacy, an understanding of what South Africa is facing is essential. The purpose of this paper is to provide a brief overview of the current HIV/AIDS situation in South Africa, explain the role of global recognition and awareness, and the impact and efficacy of a public and educational health campaign that are both supported by international organizations and local government. …show more content…
In South Africa, AIDS has continuously weighed down the progress made but with the help of two powerful health campaigns people can be more educated and informed on their alternatives to combatting and preventing AIDS. The first, the Treatment Action Campaign (TAC), was founded in 1998 and is acknowledged as one of the most prominent civil society organizations active in campaigning for AIDS treatment. (TAC website) Two of TAC’s main campaigns include the mother-to-child campaign and the antiretroviral campaign. TAC used various methods to pressure South Africa’s government to provide AIDS treatment such as working with scientists, academics, health professionals, even Doctors without Borders. At the local level, it mobilized citizens with AIDS treatment literacy and awareness …show more content…
How they changed this was that they brought on partners such as FIFA, Volkswagen, United Nations Population Fund to fund them as well as influence through their global brands. loveLife implemented “groundBREAKERs” – a group of young volunteers who related to the young population & encouraged those who participated to join. If they completed the program it was found that 50% successfully grew their potential through a tertiary qualification, 60% found jobs after graduating (the national norm is 30%), and 58% find permanent employment after completion.