Analysis of the luxury goods market in the emerging countries - business strategies, transformations and growth trends.
Case study: Poland.
CHAPTER I – GENERAL THEORIES
1.1. Definition of luxury - its theory, philosophy and history
The word ‘luxury’, comes from the Latin – ‘glamour’, ‘luxury’. It is a general definition, that includes all the material goods, groceries, services and much more. The list of them is still growing. Some of them, are available to all consumers, but majority is available for narrow social groups whose incomes and earnings are much higher than the rest of our society.
For each social group, therefore, the other good can be regarded as a luxury. For the people from Africa, for example, food, water, and even ordinary household appliances, or a water supply. For residents of wealthy cities, districts may become a luxury sports car of the latest generation. Luxury goods also divided into different groups. For some it may be, for example, ham, and for others - caviar. Luxury as can be determined, for example, a …show more content…
Our life is made up of an infinite number of choices we have to make. Where we do go, we have to choose some goods. Not only the luxury ones, because generally in the economy, it is assumed that a person when making decisions, taking into account his income, his preferences and utility. For luxury goods, can not be counted more general category, because not all luxury goods can be used. For example, if the bidder buy an old, historically rich guitar of tragically deceased artist - he certainly is not going to play it, just find a place for that guitar where you will be able to easily afford it and enjoy our and our guests eyes. Therefore, luxury goods may have or sentimental, or snobbish value (our neighbour bought the latest model of controlled airplane, so we will buy more expensive, larger one. We want our neighbour to eat him
Case study: Poland.
CHAPTER I – GENERAL THEORIES
1.1. Definition of luxury - its theory, philosophy and history
The word ‘luxury’, comes from the Latin – ‘glamour’, ‘luxury’. It is a general definition, that includes all the material goods, groceries, services and much more. The list of them is still growing. Some of them, are available to all consumers, but majority is available for narrow social groups whose incomes and earnings are much higher than the rest of our society.
For each social group, therefore, the other good can be regarded as a luxury. For the people from Africa, for example, food, water, and even ordinary household appliances, or a water supply. For residents of wealthy cities, districts may become a luxury sports car of the latest generation. Luxury goods also divided into different groups. For some it may be, for example, ham, and for others - caviar. Luxury as can be determined, for example, a …show more content…
Our life is made up of an infinite number of choices we have to make. Where we do go, we have to choose some goods. Not only the luxury ones, because generally in the economy, it is assumed that a person when making decisions, taking into account his income, his preferences and utility. For luxury goods, can not be counted more general category, because not all luxury goods can be used. For example, if the bidder buy an old, historically rich guitar of tragically deceased artist - he certainly is not going to play it, just find a place for that guitar where you will be able to easily afford it and enjoy our and our guests eyes. Therefore, luxury goods may have or sentimental, or snobbish value (our neighbour bought the latest model of controlled airplane, so we will buy more expensive, larger one. We want our neighbour to eat him