How do television images cultivate social attitudes? Essay

1728 Words 7 Pages
In today’s society, the mass media has consumed our lives from magazines to movies. As technology continues to grow, mass media expands in a variety of places. The media engages us to connect from mobile to online without being out of touch from important events. Mass media can shape a person’s opinion and even persuade someone to buy something he/she does not need. Notably, television is a primary source of media, which can influence a person positively and negatively. Television has become accessible globally giving useful information, intriguing stories, and capturing real world events. The high exposure to television shapes a person’s view on reality, such as, the images on TV can inspire people in a career field. For example, …show more content…
There is a link between the amount of time spent watching television and materialism. The commercial further increases the chance of a person buying the product. Images on the screen tell us what we should buy pertaining to our lifestyle and status. Programming and advertising influence our values and that of society by the images we watch. Also, ads affect our level of materialism in our culture with a higher degree of socioeconomic status, and to create satisfaction with our lives; thus, we depend on materialism for meaning. According to Speck and Roy, Twitchell suggest, “Humans are consumers by nature, and we proactively seek out media messages that reinforce our desire to live and create ourselves through things (Speck & Roy 1202). By acquiring items we value, we act differently and causing us to have a different personality trait. The personality trait of buying something expensive can lead to being possessive, envy, and an ungenerous person. On the other hand, the expensive item can result in fulfillment, happiness, and success. The study by Speck & Roy on materialism and perceived well-being examines much of an influence materialism has on certain cultures:
Materialism is shown to negatively influence perceived socioeconomic status in two regions: Latin America and the Far/South East. However interestingly, in two

Related Documents