We live in an era where people are negative towards their own bodies and looks have become a daily activity. In the mass media, the most alluring is rail thin, have long hair and perfect skin. If one is favorable to the eye, one is acceptable to society. However, the projected image that the media places on women is a huge controversy today. Media is responsible for building these ideal beauty and body images. Women are suffering from negative body image, which leads to an increase in dissatisfaction with oneself and can cause many horrible effects such as individual harm, depression, eating disorders, and body dysmorphic disorder. Low self esteem and body related issues are of the negative psychological effects that media do not take into
