Essay on H&M Motivational Factors

5323 Words Jan 16th, 2013 22 Pages
Personal development and methodology
The motivation within H&M


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Tabel of content

Tabel of content 2
1.1 Introduction 3
2.1 Problem statement 3
2.2Delimitation/interpretation: 3
3.1 Methodology section 4
3.2 Reviewing theories and models: 5
4.1 Analysis 6
4.2 Motivation to reach the financial goals within H&M 6
4.3 Motivation within the CSR and the environment 8
4.4 Structure 10
5.1 Discussion 12
6.1 Conclusion 13
Appendix A - organization 14
Appendix B - Ownership structure 16
Appendix C - social Contract 17
Appendix D - logbook 18
Appendix E – e-mails 19
Appendix F – Bibliography 21

Executive summary

The purpose of this assignment is to
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The assignment will not only deal with the issue of how H&M motivates and makes sure that the employees are able to perform, but also it will be focused on the goals of the company. Another important part of our project reveals the internal organizational structure and the way all of the parts operate so all the mechanism named H&M is working properly.
2.1 Problem statement

How does H&M behave to fulfill its organizational goals? We will look at it on macro level.


This assignment will focus on the organization within the nominal boundaries. It appears in our problem statement that we will focus on all H&M’s goals. Since this assignment is limited in its size, the area of interest will be about how the motivation factors within the H&M could have an influence on how H&M has chosen to build their organization to fulfill their goals. In the organization the goals are: Taking care of the environment, CSR and the pursuit for profit.
Also how the structure within the H&M organization is organized will be taken into consideration.

A goal is: A desired state of affairs which an organization attempts to realize (Rollinson, Derek 2008)
3.1 Methodology section
To answer the problem statement according to the motivation within H&M, the theories there will be applied are:
Maslow’s hierarchy of needs
Human Relations Movement (Hawthorne)
Scientific management (Taylorism)
Style theories
Herzberger’s Two-Factor

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