Education Marketing Essay
Miller and Molina-Ray (2010) argue that technology, if used inappropriately, can decrease students’ capacity for problem solving, independent thought, and analytical thinking. Appropriate use of technology requires that technological resources be used to facilitate an education that goes beyond a content-based curriculum. Globalization requires graduates with more than mastery of technology and subject matter.
The increase in student population and the increase of new College Universities also means more strain on resources. As such it is essential that universities adopt good corporate governance in terms of focusing on their core functions, optimization of resources, adopt and implement money saving measures, improve on university-industry relationship and increase partnership, commercialise research as well as to make their products (both in terms of academic programmes and the graduate) more marketable and relevant (Yahaya, M., & Abdullah, I. H. (2004).
In the face of the increasing global competition for students, a key challenge for universities is to determine how to attract and retain students. In particular, identifying and then satisfying students’ expectations have become key in competing against other institutions (Durvasula, S., Lysonski, S., & Madhavi, A. (2011).
One of the challenges of globalization is the increasing importance of knowledge as the driver of growth in the