“The development of the railway networks helped bring about the growth of seaside resorts during the latter half of the nineteenth century in Europe and the USA, and this growth can be seen as the result of a partnership between the public and private sectors” (Fletcher, et al., 2013). Here Fletcher explains how the origins of a destination, such as Southport, began due to the relationships between the public and private sector companies.
Like any tourist destination, in order to be successful public and private sector companies must work together to enhance the brands image and the destinations success (Kylanena, 2012). In terms of Southport this could be something as simple as the link between a private, independent hotel being advertised …show more content…
However with tourism there are many stakeholders who can be directly, or indirectly, affected by it – whether that be an impact to their traditions, values or culture. (Fletcher, et al., 2013)
Another type of relationship that must function well in any tourist destination in order to be a success is that between the public organisations and the locals of the host community. Working for the local community is a campaign run by UKIP in Southport which aims to “improve the visual impact of our town for both residents and visitors” as well as “make this station a more pleasing experience for travellers” (UKIPSouthport, 2015). This is just one example of the host community are willing to work on the image of their town for the benefit of not only themselves, but tourists who come to their …show more content…
This has included looking at the infrastructure in the region (from accommodation to activities and the accessibility in the district), the organisations involved in the tourism sector whether they be public or private and also where the city is heading as a market in terms of its tourist life cycle on Butlers model – ultimately concluding it to be a town that is experiencing a rejuvenation period due to the increased finances being pumped into the tourism industry and the increased footfall of tourists into the town over the recent
Like any tourist destination, in order to be successful public and private sector companies must work together to enhance the brands image and the destinations success (Kylanena, 2012). In terms of Southport this could be something as simple as the link between a private, independent hotel being advertised …show more content…
However with tourism there are many stakeholders who can be directly, or indirectly, affected by it – whether that be an impact to their traditions, values or culture. (Fletcher, et al., 2013)
Another type of relationship that must function well in any tourist destination in order to be a success is that between the public organisations and the locals of the host community. Working for the local community is a campaign run by UKIP in Southport which aims to “improve the visual impact of our town for both residents and visitors” as well as “make this station a more pleasing experience for travellers” (UKIPSouthport, 2015). This is just one example of the host community are willing to work on the image of their town for the benefit of not only themselves, but tourists who come to their …show more content…
This has included looking at the infrastructure in the region (from accommodation to activities and the accessibility in the district), the organisations involved in the tourism sector whether they be public or private and also where the city is heading as a market in terms of its tourist life cycle on Butlers model – ultimately concluding it to be a town that is experiencing a rejuvenation period due to the increased finances being pumped into the tourism industry and the increased footfall of tourists into the town over the recent