Ebay Business Analysis Essay
eBay, the online auction web site, was founded in San Jose, California on September 3, 1995, by computer programmer Pierre Omidyar as AuctionWeb. The very first item sold on eBay was a broken laser pointer for $14.83. Chris Agarpao was hired as eBay's first employee and Jeff Skoll was hired as the first president of the company in 1996. In November 1996, eBay entered into its first third-party licensing deal with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. The company officially changed the name of its service from AuctionWeb to eBay in September 1997. They went public in 1998, and both Omidyar and Skoll …show more content…
eBay is in a unique situation as being one the first organizations in their market. Through the use of acquisitions and positioning itself as a worldwide power, eBay is poised to lead the industry in their sector for some time to come.
SWOT ANALYSIS CHART
FOR EBAY INC.
Strengths Weaknesses Opportunities Threats
Competes on a worldwide level Fraud Ability to reach full potential of the company Competitors
Superior customer service Declining sales Growth potential Buyer/Seller decline