Compare and Contrast Change Approaches Essay

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Introduction It is clear in looking closely at a brick-and-mortar versus virtual organization the key difference is in communication and collaboration and how the organizational leader effectively communicates to the followership. In a traditional organization the leader, leads behind four walls, with face-to-face communication as the driving force in moving his or her organization. In a virtual organization, the leader still has the same power to communicate with the organization, but it is often through email, chat or online technology which some might suggest is non personal and often open for interpretation or perception of what is really being said. The debate may swing as a pendulum, either way, whether a brick-and-mortar or a …show more content…
Compare and Contrast a Brick-and-Mortar and Virtual Organization A brick-and-mortar organization is one that traditionally has four walls and relies on face-to-face communication and collaboration within the structure of a company or educational institution. In a brick-and-mortar organization, a followership has the face-to-face ability to interact with leadership. The opportunity to evaluate and interpret communication is present. There are no unknown perceptions in what the leader might be communicating as the follower has a direct and clear opportunity to respond and ask for clarification. In a virtual organization these walls are torn down and the physical (brick-and-mortar) environment changes the way communication and collaboration takes place within the organization. The presence is now exclusively electronic through the internet and the face-to-face communication and collaboration in some situations is completely lost. In a virtual organization the follower is still given the opportunity to ask for clarification, but the response from the leader is still subject to perception by the follower and can be interpreted however he or she reads into the response. The primary reason so few change efforts succeed is a lack of understanding of how to successfully manage change, particularly by top management, but

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