Essay on Business Plan for Pepe’s Pizza

1400 Words 6 Pages
Business Plan for Pepe’s Pizza

1. Executive Summary

Pepe’s Pizza is a pizza shop owned by Angel Shahrouk opening on the 31st August 2008. The Pizza shop is to provide the community with a range of pizzas and to answer to consumer demands. The main outcome of the pizza shop is to sell pizzas to the community. This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Pepe’s Pizza shop. Methods of analysis include trend, horizontal and vertical analyses as well as fixed cost, variable costs end monthly revenue analysis. All calculations can be found in the business plan being presented. Results of data analysed show all aspects of the business. In particular,
…show more content…
Target Markets with the introduction of Pepe’s Pizza, the name itself is an indication of the target market sought. In today's world of adrenaline junkies and extreme sports, a products affiliation with the world of the extreme has grabbed the attention of the younger generations. These generations range from the age of 12 to 30. These generations are affectionately referred to as the Y and X generations. For many years marketers ignored this segment and simply stereotyped them as slackers or losers. However, this has not been the case in recent years. With extreme sports making an entrance into pop culture in the early 90's, many companies have realized the potential for high returns by targeting this highly diverse segment of the market

Competitor Analysis

Name Prestige Location Average amount of customers per day
1 Paradise Pizza Not Well Known 12 Auburn Road Auburn, 2144 87
2 Pizza Hut Highly well Known and commended 213 Auburn Road, Auburn 2144 173
3 Dominos Pizza New and improve, meets consumers day 215 Auburn Road, Auburn 152
4 Ali Baba Popular with ethnics, and introduces innovation to products 351 Auburn Road, Auburn 101
5 Pizza Haven Old and unimproved, becoming unpopular with locals 67 Kimberly Lane, Auburn 55

Staffing Needs

Since this Business is in its opening stages a lot of staff is required to fulfill our goal and to repay debt owed for opening this business. Since the business if family owned predominately

Related Documents