Baby Boomers Essay

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Outline

I.     The Babyboomers in Sheer Numbers
a.     Generation Explosion
i.     The signicance of 1946 ii.     Amazing Multiples
b.     The Pharmaceutical Industry and the Boomers
i.     Viagra
ii.     Celebrex
II.     The Younger Baby Boomer
A.     Beating the Boomer Rush
i.     Boomer Demands and Soaring Prices ii.     77 Million to Retirement iii.     Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else
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Baby Boomers will continue to do so for another estimated 35 years. If generation X is smarter than the critics claim them to be then there might be some wealth to be made of the 77 million boomers who are on standby for the next flashy fad to arise on the market.

Baby Boomers: Marketing Gold

     77 million Boomers to arise havoc and economic chaos as they march forth into retirement and do—well, pretty much what they did to Davy Crockett coonskin hats, rock & roll, college, Ford Mustangs, mutual funds, and everything else that’s been in their road. When Boomer demands slam into the markets, prices often soar (until the fad fades away). Nothing stands in their way, and if you stay a little bit ahead of their game it can be an excellent place to be if you know where they’re going.

Baby Boomers: Health Care and Retirement

     Today’s elderly make up 13 percent of the total population, but by 2030 today’s aging baby boomers will comprise a whopping 20 percent of the population. 77 million people will retire by the year 2010, placing a tremendous strain on the nation’s retirement system. This predicament, of course, will also mean an increase in the need for long-term care service. At the present time, Medicare covers only sixty percent of long-term care costs. A recent AARP report indicated that today’s Medicare recipients spend more than
1/3 of their yearly income for health expenses not covered by

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