Summary Of Baby Boomers: Every Silver Lining

In Paul Hyman’s article, “Baby Boomers: Every Silver Lining Has a Touch of Grey,” the author takes a look at how baby boomers will work longer than they expected before retiring. Although, some baby boomers are wealthy, there are many who cannot afford to retire at the most common age of sixty-five. In this article, he also explains how baby boomers want businesses to market towards their age group if the company plans on them buying from them. In fact, many companies that do not market towards baby boomers may not survive in their business due to this large generation not buying from a company that is not including them in their marketing. With the purpose to inform and entertain the audience, it also contributes to the tone, Hyman seeks to inform and entertain his …show more content…
He writes, using entertaining information that is very interesting to know, which grabs the attention of his audience. He wants his audience to be informed of what is going on with baby boomers in the economy, but also entertain them, as seen in, “No one wants to freeze their face in time like Cher or Joan Rivers” (Hyman). The casual tone in this article is very informative and entertaining. He write, using a casual tone to suggest to the audience, he wants them to really understand what he is writing. Hyman uses a tone that is both respectful and honest, as seen in, “They hope to live off Social Security and Medicare, which isn’t going to work” (Hyman). The intended audience are businesses, marketing groups, as well as individuals interested in the baby boomer generation. The audience is made obvious through the many times mentioned on the fact that businesses need to market to the over fifty age group. As seen in, “Develop a plan to market and sell to the fifty-plus, or plan on shrinking your business in the coming years” (Hyman). He also mentions that one area baby boomers will not hesitate to spend money is on