Boomers present marking challenges in business as they age. As the baby boomers age, they are still stuck in their own ways. According to Dr. Bob Deutsch, there are some points to remember when marketing to boomers. Boomers are at a time in life when they really don’t want to compromise their authenticity (Marketing Charts, n/p). They want to keep everything the same and not compromise their values. Also, Boomers have been around long enough to know there are few absolutes, little is black or white (Marketing Charts/p). They only see the big picture of things, and not the small things around it. Opportunities that can be presented from the boomers as they age is the housing market. While aging some elders who are married might lose a spouse
